Kim
Ever wondered how you can make your product, company or internal newsletter more effective? Read this article, and we will provide you with a few good, and necessary tools to make your brochure stand out and get a high customer respond. You need to understand your customers First of all, like any other marketing activity … Read more
It is said that a logo is worth their weight in gold, due to how they are revealing a company’s brand and values instantly. There are so many good logos out there, but likewise there are so many bad ones. How to make sure your logo is in the good category, there are a few … Read more
Amazing web design is not enough if you want your website to be successful. The key to a successful web design is that it needs to reflect your brand identity, through the colours, text, images, navigation and everything else you choose to use. Think that when someone goes on your website for the first time, you want them to … Read more
A brand or you could say branding, mainly refers to the perceived image and subsequent emotional response to a company, its products and services. Additionally, it also represents the individual conversations that customers have with each other about the company. This is called word of mouth (WOM). The Branding Journal defines a brand as: “A … Read more
Developing effective call to action campaigns is difficult, to get you on the right track we have gathered a few tips that is essential when aiming to developing an effective call-to-action campaign. Use Actionable Language Using verbs like `discover, unearth, find` instead of ones like `be smarter`. You should be empowering your readers to click on your … Read more
We are all familiar with the power of colours: Colours convey messages, evoke emotions and add brilliance to everyday things. As a result, colour plays a big part in logos. A logo wants to grab your attention away from other logos, and say “look at me!”. This is communicated through the use of form and … Read more
Some might argue that branding can be described as `the most valuable fixed asset of a corporation`, and this can be seen as true in the light of the highly competitive market today. Take Apple for example, their branding is so effective by how they have built their fortunes on their incredible valuable and attractive … Read more
One of the most interesting and challenging projects we, as graphic designers, work on is designing a logo and brand identity. It is exciting but challenging.The client has a clear (ahem sometimes) vision and image of how they want their brand to be represented. Our job is to transform those thoughts into a tangible piece of … Read more
There are many different digital marketing trends out there, and it is easy to get them mixed up and a bit confused about which one best meets your needs. Fear not, we have gathered a few of the most important Digital Marketing trends in 2015. Use it as a checklist or a wish list in … Read more
he graphic design industry is continuously evolving, and as a result new trends are constantly influencing the industry, and staying on top of what is in and what is out is sometimes overwhelming. Fear not, we have had a closer look at the predicted hottest web design trends for 2015 and are excited to share … Read more
App reviews: Events Make events easy with these top apps Whether you are attending, running or giving a speech at an event, these apps are all worth adding to your phone or computer right now! They help make the process of creating, attending or talking at an event a lot easier. Eventbrite Price: free … Read more
When should you post? Early risers and late night searchers- what to post to get the attention of your audience Social media is a wonderful tool, it allows you to market to a huge number of people for free, but it can be difficult to work out exactly when you should be posting. If you … Read more
No one likes to click and a site and immediately be bombarded with pop-up boxes demanding their attention. But so many sites use these pop-ups to advertise their newsletters, offers and much more (even we do!) so they must work. In this article we are going to look into how to create a non annoying pop up … Read more
I know I was not alone this morning when I skipped into the office clutching our finalist certificate for the highly acclaimed Venus Awards. I am thrilled to announce that last night (7th October) we were named as one of three finalists for the Natwest Small Business Award. The ceremony was held at the magical Botanical Gardens in … Read more
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important for people to know about your business. But a business card can also tell someone how to perceive you and your company. Does it … Read more
You’ve successfully gained a huge number of twitter followers, your mailing list is bulging at the seams, but this doesn’t seem to be translating into sales. What’s going wrong? You may be spending too much time focusing on growing your contacts and not enough time on what you send to them. Or adding people to your … Read more
These days we expect every website we visit to be elegant, easy to use and informative. We are used to clever graphics and beautiful images and can be harsh when it But when the web began websites looked a little different. In this post I will look into how websites has changed and improved over … Read more
Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online visitors into paying customers, especially if you are selling solely online. Here are our tips for designing a brilliant e-commerce site: Navigation It’s … Read more
We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right thing printing our magazine? We were curious, so we looked into how successful printed media is in today’s internet-focused, social media filled world. … Read more
Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact form. Customers are asked to enter their message and trust in blind faith that somebody will respond after it has disappeared into the websphere, but … Read more
Emails are being overtaken by social media, right? Wrong. Most businesses still connect through emails. Social media is great for marketing and targeting new customers, especially when trying to reach a new younger demographic. But email communication is still vital for businesses and can be a great way to capture the attention of potential new … Read more
4 years ago on May 14th 2010, our website went live! Our website has changed quite a bit since the first edition we launched and I can tell you it’s been a busy 4 years! I’m sure your’s has too?! Website designs have changed, styles have come in and out of fashion and techniques have improved since we … Read more
These days many more business owners realise the importance of focusing on what their local area has to offer, whether that be through locally sourced products, people or service providers. The use of hyperlocal marketing campaigns is growing with large corporations sometimes branching out or even disguising themselves as smaller, home-grown companies to appeal to … Read more
Without strong foundations, a house can crack and collapse. Similarly, a website can begin to break apart without the right foundations. Here are the key foundations for a strong website: Domain name: Not necessarily your company name. When deciding upon your domain name, think about what people will type into Google to find your company … Read more
We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The journey may not have been that long (the old office is just upstairs), but it was well worth it. Our new office is … Read more
There’s been a lot of excitement in the office today as our MD, Kimberley Leary, has been shortlisted for the ‘Future Face of Business’ award, so lots of big cheers and claps all round! These coveted awards recognise the West Midlands’ most inspiring people and organisations that play a vital role in business today recommended … Read more
Developing an effective marketing campaign is much about setting a clear focus on goals as it is with creative execution. It all starts with understanding what you aim to get out of the campaign and using this as a motivational factor behind the showcase. Without a clear understanding of your objectives, it not only reduces … Read more
Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1. Collaborate Goals Working with employees to help set and develop work-based goals is an invaluable motive. Individual goals differ and each person has their own interpretation of what it is to reach self-actualisation. … Read more
You know who they are. They are the brands which dominant the market place, guarding their territory from new entrants with high levels of brand equity. Everyone knows who they are and it was once said that the Mc Donald’s logo in particular was more recognisable than the Holy Cross in some Countries . … Read more
So just what is user interface design and why is it a golden path to website success? User interface design may be seen as a customer focused approach which lends itself to ensuring that all that is done on a website is done with the customer in mind. This may include helping website visitors to … Read more
So just what are the pleasures of holistic branding? Well from a customers’ perspective, holistic branding equates to brands, which are easily recognisable, consistent in their brand activities and brands which make no confusion about just what it is they stand for. Holistic branding from a business perspective maintains the ‘espirit de corps’ of the organisation, making sure … Read more
Website design has come leaps and bounds since it was first made commercially available, way back in the 1990’s. Today the webpage holds a lot of weight, as the one single place where information is transformed into an easily accessible matrix of links. In a business sense, the web page has become the central location … Read more
What is Digital Marketing? Digital marketing can mean a lot of different things to a lot of different people, depending on how it used and what it is used for. Marketing agencies, which specialise in offering digital marketing services often use terminology, which may seem alien to the average business owner but with a little … Read more
I am very proud and honoured to have been named ‘Business person of the Year 2013’ from the Tamworth Herald. It’s fantastic to receive such an accolade and have all my hard work recognised. Of course it wouldn’t be possible without the support of my team, networks, family and friends! Here is the story taken … Read more
Our MD, Kimberley Leary, was today named Executive Committee Board Member for Future Faces. Her appointment will help to drive support for it’s young members and provide individuals with the skills required to develop their career. Future Faces gives our young work force the training and networking capabilities required to succeed in the city. Kimberley … Read more
So finally, ladies and gentlemen, the long awaited survey results are here. We asked whether Britain was embracing its entrepreneurial spirit and results came back with a conclusive ‘yes’. This was mainly attributed to an emergence of new opportunities and the ability to spread brand awareness through the likes of social media. The survey was … Read more
At the beginning of the year we were celebrating with a glass of champagne (or two) as Squibble Ltd received double honours. We were named Events/Promotions Business of the Year and received Highly Commended Business of the Year in the start up category. On the evening of the ceremony I pledged to sponsor our winning … Read more
Three reoccurring words, which enter my mind when applying for new vacancy’s are ‘experience, experience and experience’, AAAAAARGH! Though I value the need for experience and realize that an overhaul of theoretical knowledge alone would not cut the mustard, so to speak, my question has always been how can we (as graduates) gain experience … Read more
We are looking for an intern to join our team. If you want to work in a fast paced environment then send your CV today. Ideally we are looking for a marketing student. Working closely alongside the Marketing Team, you’ll be responsible for the production of marketing campaigns to effectively organise market research, collate printed … Read more
A logo brings recognition and awareness to a business, the face of your business and the first initial impression that potential clients will see. It is your unique identity. Considerations for a logo design: 1.Who is your target audience? Who is it we are designing a logo for? (Consider the age, gender, income, employment and lifestyle … Read more
How do colours affect purchases? Colour and Branding Colour increases brand recognition by 80%. Why is this important? If we recognise a brand we instantly connect with their values thus increasing consumer confidence and a quicker purchasing decision. BOOM! Do you still think colours have no impact? Intelligence, Light, Organisation Yellow is the colour most … Read more
We would like to introduce Lauren Mills to the team. Lauren will be with us two days a week and she has already become an integral part of the team. She has produced some fantastic artwork and we are excited to see what else Lauren has up her sleeves. If you’d like to say hi … Read more
We are excited to announce that Kimberley-Jane Design has taken the next step and is now a limited company. We would like to thank our current and past clients for your continued support. Exciting times ahead. Please update your records and make a note of our new bank details. Sort Code: 60-21-50 Account Number: 60235683 … Read more
Successful local businesswoman, Kimberley-Jane Turrell, was delighted to receive two honours at the finals of the Tamworth, Lichfield and Sutton Coldfield Business Networking Awards 2013. Tamworth based business, Kimberley-Jane Design, attended the Awards ceremony on Saturday 24th January, winning the ‘Promotions Business of the Year’ Award, and being Highly Commended for the prestigious ‘Business of … Read more
Successful local businesswoman, Kimberley-Jane Turrell, has been named a double finalist at the Tamworth, Lichfield and Sutton Coldfield Business Networking Awards 2013. Tamworth based business, Kimberley-Jane Design, has reached the final stages of two business awards: Business of the Year and Events/Promotions Business of the Year. Kimberley-Jane spoke about being a twice-over finalist: “I am … Read more
Kimberley-Jane Design will be exhibiting at Middleton Hall on Friday 17th August which runs from 1pm-5pm. The afternoon will allow for meaningful business networking, an exhibition of local businesses and a full agenda of small, punchy and relevant interactive workshops – not to mention the buffet lunch or just coffee while you network! #MiddletonBizXpo will … Read more
White Space Matters! White space refers to the area within a pages layout that is left empty. It is the space between graphics, margins or text and is also referred to as negative space. White space should not be considered merely ‘blank’ space — it is an important element of design which enables the objects in it … Read more
We are pleased to announce our new offices located in Tamworth (Cue cheering and air punching). We’ve had a really successful 12 months taking on some pretty big clients and some exciting SME’s in between. This meant more space was needed and more importantly somewhere our clients could sit comfortably with a cuppa! We’re settling … Read more
I often think that Typography is overlooked in print and digital artwork. For me it is the je ne sais quoi! It will either make or break the image, more often or not probably breaking it. I believe that some people don’t think of typography as an important part of designing or an art form. … Read more
I am the managing director at Birmingham based Kimberley-Jane: Design and I often come across customers who struggle to understand the terms used by printers. In this article I will explain the printing processes available to you, and which ones you need. Then I will shed a little light on the jargon with a handy … Read more
When people ask me to design them a logo I always ask a set of questions which are supposed to encourage the client to think about what they want. Quite often they don’t actually know but a logo is the most important thing to get right. A logo is what represents you, your company and … Read more
Tamworth based photographer Kimberley Turrell from Kimberley-Jane: Design and Leicesterhsire Ladies Beth Widowson and Lizze Leary from Kindred Sole embarked on a day of fashion, shoes, skittles and horse stables. As a result some gorgeous fashion photography was produced for Kindred Soles website. Their Autumn/Winter collection of 2010 went live this week and below are … Read more
Maybe I take my role as a designer a little too seriously but when I am surrounded my marketing material I cant help but analyse it. If I dont like it why dont I? What is it about their colour scheme that I like? Let me put it into context…Yesterday I went to the ‘Fresh … Read more
My name is Kimberley Turrell and I am the creator of Kimberley-Jane: Design. I would like you to join me on my journey as a new business start up and I will share with you some truly inspirational work, I have already found some amazing stuff.
By appointment only:
55 Colmore Row
Birmingham
B3 2AA
Call Us:
0121 448 4776
Email Us:
hello@squibble.design
By appointment only:
55 Colmore Row
Birmingham
B3 2AA
