Customer Touch Points


Customer touch points are different interactions that a customer has with a business and can indicate customer experience and customer satisfaction when interacting with your business. Read on to find out more about customer touch points and how they influence marketing strategies and customer service. What Are Customer Touch Points? A customer touch point is … Read more

3 Common Branding Mistakes To Avoid


Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it all over social media with a catchy tagline. To create a real brand identity, you have to invest a lot of time and … Read more

The Importance Of Your Logo


Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers.  Whilst it’s not so easy to measure the overall impact of your logo it is important that you make sure that your logo tells the right … Read more

Mobile First Design: What Is It & Why Is It Important?


With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily access information at their fingertips, that’s easy to digest, clear on the next steps and simple to convert.  This means that mobile designs … Read more

The Value Of Trademarks


Branding is the key to any new business venture, and with branding comes the brand name itself.  The most common way to protect your brand name is to have it trademarked, as trademarking can allow you to release merchandise, market and operate in numerous markets (as long as you select those in your trademark application). … Read more

The Weirdest Trademarks in the World


Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut and simple. They can be used to protect your business name against others from registering the same, so are key to your branding. … Read more

3 Reasons Why Most Web Designs Fail


If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter how bad it looks, is better than nothing because “nobody really looks at it”. Obviously my view on this is going to be … Read more

What Are The 4 Types of Logos?


Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real.  On the other hand, designing a logo can be overwhelming – for many of the same reasons that business owners often find the process so attractive. … Read more

Which Web Language Is Right For Your Business?


Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because web languages really do matter, even if they seem a bit esoteric to most of us. A web language is the code your … Read more