UX In Contact Forms: Essentials To Turn Leads Into Conversions

A contact form can seem a simple thing: a means of enabling users to send to an organisation a query or question. The truth, however, is that they are more complex than that – if their full potential is to be realised. You need to get the user experience – or UX – right. Contact forms require thought – and they demand good UX design. A poorly considered contact form will not be user-friendly, and that will mean that you will gather much less data than you might otherwise. The …

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When Did You Last Ask Someone Impartial for Website Feedback?

A website user experience good UX

Can you see the wood for the trees? Are you being a bit short-sighted? Perhaps you’re experiencing tunnel vision? These clichés all exist to describe the familiar scenario in which a person is too close to something to understand it fully. This is a risk in any project, and web design is no different: anyone who spends ages slaving over a site knows the feeling: once it’s done, the necessary objective point of view might best come from outside. What’s The Point? Of course, there is no replacing a business’s …

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What are you paying for with a new website?

What are you paying for with a new website?

So you want a new website. Good choice! We think websites are good things, and new ones almost always offer a lot of opportunities to a business for improving and enhancing how they communicate with customers. The next step for our clients is almost always to figure out how much that exciting new website is going to cost them. This, of course, is where things get real: what is the project budget, and how much does a particular designer charge? What’s the cost/benefit analysis on all this? Assessing design costs …

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Why WordPress is great for SEO

According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good advertising alone. WordPress works, and it works well. We’re going to focus on the SEO benefits that come with using WordPress, and why it is our CMS of choice for carrying out Search Engine Optimisation projects. Out of the box: All WordPress sites come with readymade SEO features that some other services do not. One such feature allows …

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How to Write a High-Quality Web Design Brief

A project is like a journey. Each has a destination, and the aim is to reach that place on time and on budget. This never happens by accident. A well written web brief is how to avoid detours, accidents and traffic jams. It will save time – and result in clearer quotes! When setting out on any trip, most of us will also work out a route: turn right here, continue for fifteen miles there. It matters to us that we reach our end-point quickly, efficiently and with a minimum …

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Why UX Is Important for Your Website

importance of user experience in web design

News flash for those not in the know: UX is not the latest Star Wars droid (who can improve on BB-8 anyway?).  In web design, UX – or user experience – is all about usability. It provides a focus on function, not just form. How easy is your site to use? How relevant is its content? Is it straightforward for a visitor to find the information they need? This is the stuff of UX design. Good user experiences don’t materialise by chance. Instead, they require a lot of careful thought …

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Branding. What’s the true cost of getting it wrong?

Branding. What's the true cost of getting it wrong

Branding. It’s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than any of these single elements. Sure, it can be said to involve all of them – but at its most fundamental level, branding is what encapsulates a company͛s USP, it is what communicates their values, their identity and what it is that connects a business, with its target market. It͛s incredibly important. And when companies get it wrong, the results can be …

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From first time blog visitor to firm fan – Seven tips

design blog post picture

Let’s face it, driving traffic to your blog can be challenging, demanding much time, effort and, if you invest in PPC, money. Once your visitors have arrived, you’ll want to make the most out of every first-time reader and (ideally) ensure that they come back for more. Here are seven tips to ensure you achieve exactly that. 1. First things first – Ensure that your content is captivating from the first word to the last If you’ve managed to drive someone to your blog then the chances are that you’ve …

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Most of your website visitors don’t trust you. Here’s how to turn it around.

Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle. Add to this the fact that the average website visitor settles on a first impression of your company within a seemingly impossible time of just 50 milliseconds (Taylor&FrancisOnline) and you gain an idea of just how tough trust, and the right impression, are to establish. With this tall task in mind, here’s how you can make your visitors …

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