Creative insights
Co-working Space Birmingham
Welcome to the vibrant city of Birmingham, where collaboration and creativity thrive! We’re biased, but we love the city of Birmingham, and we’ve even switched our office for a co-working space in...
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
The Value Of Trademarks
Branding is the key to any new business venture, and with branding comes the brand name itself. The most common way to protect your brand name is to have it trademarked, as...
The Weirdest Trademarks in the World
Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut...
Which Web Language Is Right For Your Business?
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because...
Graphic Design: What’s It All About?
Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has...
3 Ways To Build More Trust In a Digital World
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
What Are Brand Guidelines?
What Are Brand Guidelines? A Comprehensive Guide to Crafting and Implementing Brand Consistency. In today’s fierce business landscape, consistent branding is paramount for success. This definitive guide unravels brand guidelines’ intricacies and...
Crafting a compelling value proposition
Crafting a compelling value proposition Words like ‘innovation’ and ‘differentiation’ are often thrown around. But at the core of these ideas that’s where the concept of the value proposition comes into play....
Navigating the Fields of UX, Graphic Design, and Web Design
Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights...
How Digital Marketing Affects Consumer Behavior
The Digital Dance: Consumer Behaviour’s Evolution In our transformative digital age, the steps and rhythm of our dance with technology become more intricate. The relationship between digital marketing and today’s consumer is...
The Importance of UI & UX in B2B Sales
Oh, the glitzy world of B2B sales! Every detail matters, and guess what’s at the forefront? Yup, the design and user-friendliness of digital platforms. Dive into this digital rabbit hole and discover...
B2B Logo Design: Crafting A Powerful Brand Identity for Success
In the complex maze of the contemporary B2B marketplace, establishing a unique presence is imperative. A remarkable logo acts as a brand’s beacon, drawing attention and aiding retention. It’s been shown that...
How to Develop a Lead Generation Strategy and Drive Business Growth
Ensuring a consistent stream of potential customers is more crucial than ever and lead generation plays a crucial role in driving growth and success. It’s not merely about identifying possible interests; it’s about...
Customer Touch Points
Customer touchpoints play a critical role in shaping the customer experience and can have a significant impact on customer satisfaction and loyalty. By optimizing these touchpoints, businesses can create a seamless and...
Do Websites Need Maintenance?
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires...
Why Is Packaging Design So Important?
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
What Makes Good Packaging Design?
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
How Much Should A Website Design Cost?
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
Why Graphic Design Is Important for Any Business
Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the...
What Are User Metrics?
User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot –...
What Are Brand Guidelines?
What Are Brand Guidelines? A Comprehensive Guide to Crafting and Implementing Brand Consistency. In today’s fierce business landscape, consistent branding is paramount for success. This definitive guide unravels brand guidelines’ intricacies and...
Crafting a compelling value proposition
Crafting a compelling value proposition Words like ‘innovation’ and ‘differentiation’ are often thrown around. But at the core of these ideas that’s where the concept of the value proposition comes into play....
How Digital Marketing Affects Consumer Behavior
The Digital Dance: Consumer Behaviour’s Evolution In our transformative digital age, the steps and rhythm of our dance with technology become more intricate. The relationship between digital marketing and today’s consumer is...
B2B Logo Design: Crafting A Powerful Brand Identity for Success
In the complex maze of the contemporary B2B marketplace, establishing a unique presence is imperative. A remarkable logo acts as a brand’s beacon, drawing attention and aiding retention. It’s been shown that...
How to Develop a Lead Generation Strategy and Drive Business Growth
Ensuring a consistent stream of potential customers is more crucial than ever and lead generation plays a crucial role in driving growth and success. It’s not merely about identifying possible interests; it’s about...
Why Connecting Your Brand Online and Offline is Critical for Consistent Experiences
Introduction: In today’s intricate business landscape, brand consistency remains at the heart of every successful enterprise. With its vast platforms and tools, the digital age demands a seamless representation of brands. Yet,...
Free Brand Strategy Toolkit: Empowering Your Brand for Success
Welcome to the Free Brand Strategy Toolkit: an essential resource designed to empower your brand for success. In this comprehensive toolkit, you’ll find everything you need to develop a strong brand strategy...
Navigating the Fields of UX, Graphic Design, and Web Design
Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights...
An eCommerce Website Launch Checklist for Online Success
Ready to take the leap into the online marketplace? Setting up an eCommerce website is your gateway to the vast world of digital retailing. A well-tailored website paves the way for attracting...
How to Write Your Own Goal-Smashing Website Brief (with Template!)
A website project is much like a road trip. You can’t just hop in your car and hope that it reads your mind and takes you to where you need to go....
Mobile First Design: What Is It & Why Is It Important?
With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily...
3 Reasons Why Most Web Designs Fail
If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter...
Which Web Language Is Right For Your Business?
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because...