Creative insights

Most of your website visitors don’t trust you. Here’s how to turn it around.
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....

Squibble’s CEO scoops Young Entrepreneur Award
Squibble’s CEO scoops Young Entrepreneur Award Kim Leary, CEO of Birmingham based Squibble Ltd, has been named Young Entrepreneur. She beat off several competitors to win the prestigious award at the Forward...

Advanced UI Animations
UI Animations make the web experience more interesting, interactive and entertaining and with the use of modern web technologies are being used more and more. HTML5 has meant that animations can now...

The Future of the VR Web Experience
With the launch of hardware like the Oculus Rift, 2016 is the year VR (Virtual Reality) is finally coming home. VR is already being used in the tech industry with press conferences...

The Repetition of UI Patterns
One of the side effects of responsive design has meant that a lot of sites look similar and we are seeing repetition of UI Patterns. Responsive design isn’t solely to blame however....

Responsive Web Design
Not long ago, websites were typically designed for laptop and desktop screen resolutions. This worked fine until the advent of web capable smart phones and tablets. Responsive Web Design is becoming more and...

Why the name change?
Recently we found ourselves in a bit of a quandary and it has led to some changes, so please read on… When I first started my little business it was quite aptly named Kimberley-Jane...

What Makes Good Packaging Design?
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...

What Makes A Bad Website Design?
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...

Why Graphic Design Is Important for Any Business
Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the...

What Is The Purpose of Rebranding?
The purpose of rebranding can be easily expressed: to give the corporate image of a business – the public face a company uses to communicate with its customers – a facelift. Whatever the...

Graphic Design: What’s It All About?
Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has...

Why Branding Matters
Understanding why branding matters can seem a lower-order priority. Running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it...

What Are The 5 Characteristics of A Logo?
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...

Why WordPress is great for SEO
According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good...

What is SEO and do I need it?
‘Google it’ is the answer to every question these days. A few clicks and you have you answer. But not many of us search through the pages and pages of results we...

SEO and all it’s complexities
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...

Your friends are saying you could be the next Mark Zuckerberg – Are they right?
Your friends are saying you could be the next Mark Zuckerberg – Are they right? We know that feeling, that adrenaline pumping, tummy churning feeling – that moment you strike on a...

Independent eCommerce versus the world
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that...

How to Grow Your Business With A Marketing Plan
Marketing plans, an often over looked utility by some businesses, can help you grow your business because they provide a clear set of objectives, making sure all that is done is not...

Most of your website visitors don’t trust you. Here’s how to turn it around.
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....

Why UX Is Important for Your Website
News flash for those not in the know: UX is not the latest Star Wars droid (who can improve on BB-8 anyway?). In web design, UX – or user experience – is all...

Why have a blog?
What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition...

Advanced UI Animations
UI Animations make the web experience more interesting, interactive and entertaining and with the use of modern web technologies are being used more and more. HTML5 has meant that animations can now...

The Future of the VR Web Experience
With the launch of hardware like the Oculus Rift, 2016 is the year VR (Virtual Reality) is finally coming home. VR is already being used in the tech industry with press conferences...

The Repetition of UI Patterns
One of the side effects of responsive design has meant that a lot of sites look similar and we are seeing repetition of UI Patterns. Responsive design isn’t solely to blame however....

Responsive Web Design
Not long ago, websites were typically designed for laptop and desktop screen resolutions. This worked fine until the advent of web capable smart phones and tablets. Responsive Web Design is becoming more and...

Why Social Media Buttons Don’t Work!
Most people creating a new website will ask me at some point where the social media buttons will go. But is sticking the same tired and gaudy social buttons on every page...