Manufacturing web design, branding and marketing
Nobody buys a part number, they buy the problem it solves.
And right now, the site makes buyers do that translating themselves.
We untangle who you serve, what you do and how you look, so the range stops being a list and starts being an answer.
A hundred and fifty technical products, none of them sexy, all expected to sell themselves.
Manufacturing ranges are deep and genuinely hard to make interesting: components, specs, variants, none of it exciting on its own. The buyer isn’t shopping for a part. They’ve got a problem and they want to know if you can solve it, and right now that translation, from a wall of names and numbers into “yes, this is what you need”, doesn’t happen anywhere on the site. One manufacturing marketing lead put it plainly: “we don’t necessarily know the best way of doing it, but we just know that we don’t like how it’s done today.”
The business already tried a partial fix, leading with solutions instead of parts on the homepage, and it worked: enquiries went up. But it patched the symptom rather than the structure underneath it: “it was kind of a way to get that message across… rather than fixing some of the fundamental problems with it.”
The impact
The translation problem is what’s actually costing you.
Bis Henderson
A name people now know.
30%
more engagement
8
templates handed over
What we do about it
Untangle who you serve, what you do and how you look. Then fix whichever one’s actually behind.
Strategy & brand
Turn the catalogue into an answer.
One clear way of describing what you do, built around the buyer’s problem, not your internal product categories.
Creative
Built around how buyers choose, not the internal catalogue.
Navigation by application, case studies and solutions given equal billing with the parts list, and a brand that reads like the business you are now.
Marketing
Found by the right people, however they’re searching.
Whether that’s Google or an AI tool being asked for a manufacturer who can do X, not just who makes it.
AI & Systems
A quoting tool that thinks, connected to the rest of the business.
An AI-powered configurator gets someone to the right product or a real quote in minutes instead of a static form that just moves the bottleneck to a person, and it’s the starting point for joining that up with the systems you already run quotes, orders and stock through, not a one-off tool bolted on the side.
Why it works
Why this fixes it
HFD, Tamworth
Squibble has improved the user journey of our sample ordering process, driving valuable leads to our retailers.
–Matt Barker
E-Commerce Manager, Headlam
Built for manufacturers whose brand hasn’t caught up with what they actually sell.
Good fit if you sell components and solutions, if the current site can’t keep up with the range, or if you’re expanding into new markets and need the site to work harder than a shopfront.
Not the right fit if you’re after the cheapest possible rebuild. We’d rather tell you that than take the job.
Proof
The problem, not the part.
Twenty minutes down to nine seconds.
The site stopped selling lockers and started solving the operations problem.
Three divisions, one voice.
Word of mouth got them this far. Now the brand says it for them.
Twenty minutes down to nine seconds.
The site stopped selling lockers and started solving the operations problem.
188%
growth in users, year on year
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
FAQs
Your questions, answered
We’ve got hundreds of technical products. How do you stop that being overwhelming for a buyer?
We start with your market, your customers and how they actually search for a solution, not a redesign of the categories you already have. A genuinely sector-specialist agency probes your market and sales process first; a weaker one jumps straight to a new website.
What’s actually included, and what isn’t?
[ typical scope, price bands ]
Who exactly works on our project?
[ name the team who’d lead it ]
Can our team make changes without you once it’s live?
Yes. That’s the point of getting the CMS choice right at the start.
Sectors
Sector experience, not sector guesswork.
Every sector has its own buyers, its own objections and its own way of deciding. Here’s where we’ve already done the learning.
B2B Services
Growth came from relationships, not marketing. We build the story that gets you into rooms where nobody knows your name yet.
Destination
A place has more audiences than a business does, and they rarely agree. We settle what the place stands for, then build one platform that serves all of them.
Education
Schools buy on trust. We help the companies that supply them earn it before the first call.
Finance
Trusted, expert, secure: the words that differentiate nobody. We find the difference that is actually true and say it.
Manufacturing
Nobody buys a part number, they buy the problem it solves. We turn the catalogue into an answer.
Tech & Cyber
Growth stalls when nobody can say what makes you different any more. We point you at whichever part is actually stuck.
Merger & Acquisition
Merge, keep separate, or something in between. One day, every brand in the deal sorted, with a roadmap for the next one.
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Start here
Start with a day.
Your team in a room, your top customers and their real pain points on the wall, and a direction for the site you can act on straight after.
