0121 448 4776

4.7

★★★★★

Clutch

Technology branding and web design

Growth’s stalled, and you can’t quite say why.

You’ve tried things. Marketing automation, a rebuild, more content. None of it’s moved the number that matters, because none of it was the actual problem.

We untangle who you serve, what you do and how you look, then point you at whichever one’s actually stuck.

You can’t say what makes you different any more, and it shows.

Growth does this to every tech and cyber business eventually. More products, more competitors saying similar things, more people involved in telling the story, and the sharp one-line answer that used to be obvious gets diluted into something nobody can quite say cleanly any more, including the founder. “What’s our USP now? … it’s just a little bit lost.” Nobody decided to lose it. It just happened, the way it does when nobody’s holding the line.

The impact

The confusion is what’s actually costing you, and it’s not just leads.

  • It reads unclear or dated, and that’s a credibility problem, not just a look. A tech or cyber business whose story doesn’t hold together undermines the exact claim it’s trying to make: that this is a serious, trustworthy operator. That’s a risk the board and leadership team end up carrying, not just marketing.
  • You’re spending on tools and tactics with no clear position underneath them. Marketing automation, campaigns, a rebuild: all of it optimising a message nobody’s actually agreed on, which is why none of it moves the number that matters.
  • You’re overwhelmed by the choice, not short of options. Too many priorities, too much noise, and a nagging sense that the wrong call now is expensive, so nothing gets decided, and the noise just continues.
  • You’re invisible exactly where buyers now start. Technical buyers research in AI tools before they ever reach a website. If there’s no clear, consistent story for those tools to find, you don’t get shortlisted, you get skipped.
Pupils watching a science experiment in class

Governor Space

A platform still in daily use.

500

schools onboarded in 48 hours

6 years

still in daily use

What we do about it

Untangle who you serve, what you do and how you look. Then fix whichever one’s actually stuck.

Strategy & brand

Is the story actually clear?

Get everyone, including you, saying the same thing about what the business does and who it’s for.

Creative

Does how you look match what you’ve become?

Brand and identity that hold together even across multiple products, partners or a recent acquisition, instead of pulling in different directions.

Marketing

Are the right people finding you?

Content and search built around the customers and problems you actually have, not a template, and visible to the AI tools technical buyers now research in first.

AI & Systems

Do you actually know what’s working?

Where AI genuinely helps, where it doesn’t, and what it currently says about you when someone asks it.

Why it works

Why this fixes it

  • You stop spending on the wrong fix. A strategy day tells you which of the four is actually stuck, so the budget goes where it’ll move the number, not wherever’s most visible.
  • The story holds together well enough to defend, not just describe. Something the board and the leadership team can stand behind, not just marketing’s latest attempt at wording.
  • AI tools can find you and describe you accurately. Named as the single biggest open opportunity in the whole tech and cyber category: nobody credible owns this question yet.
  • Your team, your team. A named team behind the work, not a solo consultant. That’s the trust signal every tech CEO we’ve spoken to checks for first.
  • We’ve done this for our own business. We changed our own positioning and started showing up differently in AI tools within weeks. We don’t sell what we haven’t tried on ourselves.
  • One team across all four, so nothing gets handed off and lost. Not a branding studio that hands you a logo and disappears, or a web shop that never touches the positioning. Same people, start to finish.
Kim speaking to a room of marketers
Peter Nicholls

Squibble delivered where others failed – quick and effective, they just got stuck in.

–Peter Nicholls

Digital Marketing Manager, West Midlands Growth Company

Built for tech, IT and cyber businesses where growth has outpaced the story.

Good fit if you’re technical, growing, possibly multi-brand, and the site hasn’t kept pace with what the business actually does now.

Not the right fit if you’re pre-product or pre-revenue and still working out what you sell. Come back when there’s something to say clearly.

Proof

Harder to get lost in.

LearnPro Group
LearnPro Group

People stayed longer once they could find the course they came for.

What it was like to work with us.

“

This has been a major undertaking, involving multiple brands, teams and priorities, and Squibble have handled it with clarity, professionalism and a huge amount of patience. They’ve brought in sensible, scalable processes that made a complex project feel straightforward.

–Nicola Marston, Marketing Director

LearnPro Group

View all case studies

Four brands into one.

People stayed longer once they could find the thing they came for.

4:30

average time on site, from 3:00

20%

more enquiries from cross-selling

LearnPro Group product pages
LearnPro Group training on a tablet
Crews training with LearnPro

Not ready to talk?

Build the case before you spend anything.

Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.

FAQs

Your questions, answered

Do you understand our sector, or is this generic tech branding?

We ask about your market, your buyers and your sales process first. If the pitch starts with colours and layouts, that’s the wrong signal.

Who exactly works on our project?

[ name the team who’d lead it ]

Can you help with AI visibility specifically, not just the site?

Yes, this is one of the few genuinely open categories in the whole market right now. Ask about the AI visibility audit.

What happens after launch, are we locked into you?

No. You own the site, the code and the accounts. If you want to run it yourselves from there, you can.

The Squibble team holding their B Corp certification plaque

Sectors

Sector experience, not sector guesswork.

Every sector has its own buyers, its own objections and its own way of deciding. Here’s where we’ve already done the learning.

B2B Services

Growth came from relationships, not marketing. We build the story that gets you into rooms where nobody knows your name yet.

Destination

A place has more audiences than a business does, and they rarely agree. We settle what the place stands for, then build one platform that serves all of them.

Education

Schools buy on trust. We help the companies that supply them earn it before the first call.

Finance

Trusted, expert, secure: the words that differentiate nobody. We find the difference that is actually true and say it.

Manufacturing

Nobody buys a part number, they buy the problem it solves. We turn the catalogue into an answer.

Tech & Cyber

Growth stalls when nobody can say what makes you different any more. We point you at whichever part is actually stuck.

Merger & Acquisition

Merge, keep separate, or something in between. One day, every brand in the deal sorted, with a roadmap for the next one.

Latest insights

All insights →

Start here

Start with a day.

Your team in a room, your top customers and their real reasons for buying on the wall, and a direction you can act on straight after.