Your website is five years old. The messaging made sense when you launched it. The services you offered then are not the services you offer now. Your audience has moved on. Your positioning has moved on. But the website hasn’t. And now you have a choice. You could rebuild the whole thing. New design, new … Read more
Before You Add More AI Tools, Fix Your Marketing Fundamentals The AI overwhelm nobody talks about If you work in marketing right now — whether you’re part of an in‑house team, a B2B brand design specialist or a web design agency Birmingham relies on — you don’t need me to tell you that AI is … Read more
Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions. But a full redesign is a big investment. Before you commit, it’s worth asking: Do you really need a redesign or can you improve performance without starting from scratch? Here are four key questions to … Read more
Your website is the core expression of your brand and often the first impression people have of your business. But here’s the challenge: how do you build a site that looks like your brand without making it hard for people to use? We see so many businesses fall into the trap of thinking they have … Read more
If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the trap of applying temporary fixes, tweaking colours, shifting buttons and updating content, without stepping back to see the bigger picture. If you’re constantly … Read more
You’ve done the work to get traffic. You’re ranking on page one. Your analytics show a steady stream of visitors. So… why aren’t the leads flowing in? If you’re seeing high traffic but low conversions, you’re not alone. It’s one of the most common and frustrating challenges we see within marketing teams. The good news? … Read more
Businesses often chase large-scale redesigns to improve their website’s performance. But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations rather than a complete overhaul? At Squibble, we believe in the power of incremental optimisation. By making strategic, data-driven changes over time, we … Read more
Your website may look great but if visitors can’t find what they need quickly & effortlessly, they’ll leave. Poor website navigation frustrates users, increases bounce rates & hurts conversions. If your navigation isn’t optimised, you could lose valuable customers without realising it. The cost of poor website navigation #1 Frustrated users leave quickly Users expect … Read more
Your website is more than just your virtual storefront, it’s the heart of your online presence and a critical touchpoint for your audience. And even the best websites can become messy, outdated or misaligned with business goals over time. Recognising the signs your website strategy needs a revamp is the first step toward reclaiming its … Read more
Driven by new technologies, changing user behaviours & the demand for more intuitive & delightful digital experiences, UI & UX is also changing. As we get closer & closer to 2025, we’ve predicted a couple of trends we think are set to shape how we design interfaces & interactions next year. #1 Immersive experiences through … Read more
UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial impression. This brief yet pivotal moment can determine whether they decide to engage further or leave, never to return. The design choices you … Read more
Oh, the glitzy world of B2B sales! Every detail matters, and guess what’s at the forefront? Yup, the design and user-friendliness of digital platforms. Dive into this digital rabbit hole and discover why an ace User Interface (UI) and a slick User Experience (UX) can be your sales magic wand. 1. UI and UX: The … Read more
