SEO agency in Birmingham
Being found is no longer just about Google.
Half the time your buyer never clicks anything. They get an answer, assembled by a tool, from sources you didn’t choose. Search visibility now means both.
You still rank. It just isn’t bringing in enquiries.
The rules changed and nobody told you. Now you’re being asked about AI search and you’re not sure where to start.
You did SEO, either yourself or with an agency. Keywords, meta descriptions, a blog. It worked well enough. Then the results page filled up with answers, people stopped clicking, and AI tools started describing you to people who never visit your website.
A marketing manager put it to us last month: “My SEO knowledge is good, but it sort of stopped pre-AI. So I feel like I’m a bit behind the times now.” Most people are.
The impact
You’re being described by tools you’ve never checked.
Before
Everything you’ve been told to do was written for a results page that doesn’t exist any more.
After
You know what the tools say about you, and they say the right thing.
West Midlands Growth Company
Delivered where others had not.
485,000
impressions in one week
200%
increase in lead generation
What we do about it
How we get you found
In this order, because each one depends on the one before it.
01
Find out where you actually stand.
The AI visibility audit: what the tools say, who they name instead, and which sources they cite. Two weeks, £2,800 + VAT.
02
Fix what they’re reading.
Your positioning, said clearly and consistently in the places these tools look. The part almost nobody is doing.
03
Build content around decisions.
Clusters that answer one buyer’s real question properly, so they connect instead of sitting there separately.
04
Measure what matters.
Baseline first, then enquiries by source, not impressions. We re-run the audit at eight weeks.
Why this works now
West Midlands Growth Company
Squibble delivered where others failed – quick and effective, they just got stuck in.
–Peter Nicholls
Digital Marketing Manager, West Midlands Growth Company
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
Proof
Found for the right reason.
The words buyers search.
Not the language a manufacturer uses to describe itself.
Traffic that goes somewhere.
More people arriving, and fewer of them leaving straight away.
Four brands, no cannibalising.
One group site, each brand still findable on its own terms.
What it was like to work with us.
“
Squibble delivered where others failed – quick and effective, they just got stuck in.
–Peter Nicholls, Digital Marketing Manager
West Midlands Growth Company · via Google
FAQs
Your questions, answered
Is SEO still worth doing?
Yes, and more of it matters than people think. Google still sends most of the traffic and AI tools build their answers largely from what ranks. What’s changed is that ranking is no longer the finish line, because a good position on a page nobody clicks earns nothing. The work is the same discipline pointed at two systems instead of one.
What is AEO or GEO, and is it different from SEO?
They’re names for optimising to be cited in AI answers rather than ranked in a list. The mechanics overlap heavily with good SEO: be clear about what you do, be consistent about it everywhere, and get mentioned on sites that aren’t your own. The differences are worth knowing but nobody needs a separate discipline for it, which is why we do both together.
Why has our traffic dropped even though our rankings haven’t?
Usually zero-click. Google answers the question on the results page and the user never arrives, so impressions hold up while clicks fall. Check the gap between the two in Search Console over the last year. If impressions are flat and clicks are down, that’s what’s happening, and the answer is being the source that gets cited rather than chasing the position.
How long does SEO take to work?
Months, not weeks, and anyone promising faster is either lucky or lying. Technical fixes can move things quickly. Content and authority take a quarter or more to compound. The AI visibility audit is the exception, because it tells you where you stand in two weeks, which is why we usually start there.
Do you guarantee rankings?
No, and nobody credible does. What we agree upfront is what we’re measuring and what the baseline is, so you can see what moved. What we report is enquiries and where they came from, not impressions and positions.
How much does SEO cost?
Quoted per business, because it depends on the size of the site and how much of the groundwork exists. The AI visibility audit is fixed at £2,800 + VAT and is often the cheapest way to find out what you’re dealing with before committing to anything ongoing.
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Start here
Find out what they’re saying about you.
Start with the AI visibility audit, or talk to us about search.
