Brand identity agency in Birmingham
A brand identity built on what you stand for, not just a logo.
It starts from your strategy, so how you look follows what you’ve agreed you stand for. A Look and Feel workshop then turns that into a visual direction before anyone designs anything.
Three fixed-price packages. Each includes a strategy workshop, a Look and Feel workshop, your brand story, strapline options and a full concept: logo, assets and how it looks on a homepage, not on a white slide.
Your brand makes you look smaller than you are
There’s no thought or depth behind it, so it doesn’t win the clients you’re going after.
And when you try to fix it, three people in the room have three opinions and no way to settle it. The concept that survives is the one nobody objected to, which is rarely the one that would have done the most for you.
The impact
What that costs you.
Before
Without an agreed position, the work gets judged on what people like.
After
Design judged against a decision, not a mood board.
It doesn’t have to be a full rebrand. Two of the three packages keep the logo you’ve got and build around it, and we’ll tell you if you don’t need any of them. Merging, renaming or changing direction? That’s a rebrand, and it starts with the thinking.
Bis Henderson
Three divisions, one voice.
30%
more engagement
8
templates handed over
The packages
What every package includes
The thinking happens before you see a single logo.
The Look and Feel workshop works through the visual direction, the narrative and what you need to say to the people you’re selling to. It comes straight out of the strategy work, so nothing is guesswork. From there we write strapline options and design a full concept: logo, assets and a homepage snippet, so you can see exactly how it lives in the real world.
Every package includes
Refresh
£5,555 + VAT
Emblem and logo tidied up, colours refined.
Reframe
£6,030 + VAT
Logo tidied, plus new fonts for web and headlines, and a mini brand playbook.
Reimagine
£9,300 + VAT
A completely new logo concept from scratch, with full brand guidelines.
Or add the asset pack, £2,800 + VAT: 10 custom icons and 10 graphic assets. Add it to any package, or take it on its own if your identity is already right. See brand assets
Why our identities stick
EUS strategy workshop
They went to great lengths to ensure we went over every bit of detail… formed an extension of our team.
–Chris Arnold
Senior Marketing Manager, Energy & Utility Skills
Is this you?
Who it’s for
Tap any that sound like you.
- Our brand no longer fits the clients we want to win.
- We need to look more professional than we do.
- We’ve grown, and how we look hasn’t kept up.
Sounds like one of the packages fits.
Sounds like one of the packages fits. We’ll tell you which.
Every package starts with a strategy workshop, so the thinking underneath gets done first. If you’ve already done one with us, we’ll build on it.
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
Proof
Identities that still hold up.
A name people now know.
Three divisions, one voice, and eight templates the team can build on.
Four brands into one group.
One identity the whole group could work inside, rather than four pulling against each other.
What it was like to work with us.
“
This has been a major undertaking, involving multiple brands, teams and priorities, and Squibble have handled it with clarity, professionalism and a huge amount of patience. They’ve brought in sensible, scalable processes that made a complex project feel straightforward.
–Nicola Marston, Marketing Director
LearnPro Group
FAQs
Your questions, answered
What’s included in a brand identity?
The logo and its variations, colours, typefaces, and depending on the package, fonts for web and headlines, a brand playbook or full guidelines. Every package starts with a strategy workshop and then a Look and Feel workshop, so the design gets judged against an agreed direction rather than personal taste. You see it as a homepage snippet too, not on a white slide.
What’s the difference between a logo and a brand identity?
A logo is one asset. An identity is the system it lives in: colours, type, the rules for using them, and the assets your team builds with. If you’ve only ever been given a logo, you’ll notice the first time somebody makes a deck, because there’s nothing telling them what to use. That’s usually why things stop matching within a year.
How much does a brand identity cost?
Three packages. Refresh at £5,555 + VAT tidies the logo and refines the colours. Reframe at £6,030 adds fonts and a mini playbook. Reimagine at £9,300 is a new logo from scratch with full guidelines. All three include a strategy workshop, the Look and Feel workshop and a full concept presentation. The brand asset pack is £2,800 and can be added to any of them.
Do we need the strategy before the design?
If more than one person has to approve it, yes. Design without an agreed position gets judged on taste, and taste has no way of settling an argument. The Look and Feel workshop covers the visual direction, but it works from a positioning that already exists. If yours doesn’t, the strategy day costs less than the revision rounds that come from skipping it.
Can you work with the logo we already have?
Usually, and it’s often the right answer. Refresh and Reframe both keep your existing logo and build around it. If you’ve genuinely outgrown it, we’ll say so, but that’s a rebrand and it’s a different conversation.
Who owns the files afterwards?
You do, in every format you’ll use, on your own drive. Not held on our accounts and not licensed back to you. The most common thing we get asked to fix is a business that can’t find its own brand files, so we hand everything over organised and we train your team on where it lives.
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Start here
Pick a package.
Or tell us what’s not working and we’ll say which one fits.
Send us the logo, the deck and the site as they are now. If the answer is a set of assets rather than a new identity, we’ll say that instead.
