Insights
Rebranding
When to rebrand, what to sort out before you start, and how to tell if it worked.
-
Before you book a rebrand, do these five things
By Kim Leary Published Updated 4 min read
Most rebrands go wrong before a designer is even briefed. Settle these five things first and…
-
Rebrand or refresh? How to tell which one you need
A refresh changes how you look. A rebrand changes what you stand for, and how you…
-
Successfully Launching a Rebrand: Strategies for a Smooth Transition
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh…
-
The Core Principles of a Rebrand: Revitalising Your Brand for Success
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and…
-
How to measure rebrand success
Someone will ask what the rebrand brought in. If you haven’t set a baseline before launch,…
-
What is the purpose of rebranding?
A rebrand makes how your business looks and sounds match what it is now, and where…
-
What does getting your branding wrong cost?
A brand that no longer matches the business costs you shortlists, price, people and time, and…
The one thing to do next
Settle the story in a day.
Your team in a room, your audiences and value pillars on the wall, and the words everyone uses from then on. From £2,800.
Get the next one by email.
One a month, on what is actually working. No gate, no sequence.
