AI tools and training for marketing teams
Make more without being generic.
You meant to spend this year on the strategy. You’ve spent it in production.
We give your team the tools, the guardrails and the training to make their own decks, one-pagers and social posts with AI, on brand and right first time. So the requests stop landing on you, and you get your week back for the work only you can do. From £2,800 + VAT.
You’ve been told to do more with the same team.
And now everybody asks, because everybody’s decided it’s quick. Sales want a one-pager, someone needs a deck by Thursday, and the request arrives with “it’s quick now though, isn’t it” attached to it.
So people start making things themselves. Everyone prompts from scratch, everyone has their own way of doing it, and what lands on your desk is nearly right and slightly different every time.
Meanwhile the thinking you were going to do this year keeps moving to next month.
The impact
It all lands back on your desk.
Without a system
Everything needs fixing before it can go out, and the fixing is you.
With a system
The same request comes back right first time.
HFD
Half of HFD’s sales now come through their website.
1 in 2
sales placed through the site
Why it happens
The tools multiply what you give them
Someone opens ChatGPT with no brief, no system and no agreed message, gets back something generic, and you rewrite it. Give the tools your design system and your agreed messaging, and the same request comes back right first time.
Give them the obvious and you’ll get more of the obvious.
Without a system
Generic, and it made up its own graphics.
With a design system
On brand, first time.
Same prompt, same tool, five minutes. The only difference is what we gave it.
What we do about it
Four things, in this order.
01
The system it all runs on
Your design system and brand assets, built or tidied up. This is the part that makes everything after it possible. If it isn’t there, we start here. See brand assets
02
The stack
Which tools for which jobs, set up and connected to your system rather than sitting in browser tabs. Design, copy, image, video, and the no-code bits that let you build small internal tools without a developer.
03
The guardrails
Prompts, templates and rules built from your brand, so the output starts on brand instead of being corrected onto it. Written for your team, not for us.
04
The training
Half a day with the people who’ll use it. Not a demo. Actual work, on your actual brand, until they can do it without asking.
Why this sticks when a lunch-and-learn doesn’t
Teacher Development Trust
Squibble was lovely to deal with, responsive, and keen to help.
–Anne Cameron
Director Partnerships & Impact, Teacher Development Trust
Is this you?
Who it’s for
Tap any that sound like you.
- We’re a lean marketing team under demand we can’t meet.
- We’re already using AI and unhappy with what comes out.
- Our brand is getting quietly diluted one deck at a time.
Sounds like your team needs the setup.
Sounds like your team needs the setup. More than one of these usually means it’s overdue.
Not for you if the thinking hasn’t been done. If nobody’s agreed what you’re saying or how you look, this is the wrong step and we’ll tell you. Start with the workshop.
The detail
What you get, and what it needs.
System review or build
Included
Stack setup
Included
Guardrails and templates
Included
Half-day training
Included
Written handover
Included
Price
from £2,800 + VAT
Prerequisite: a design system. If you haven’t got one, that’s the first part of the job. Brand identity →
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
Proof
Trained on what you stand for.
A framework, not a prompt.
LearnPro Group write from a custom ChatGPT framework trained on their own value pillars, so what comes out sounds like the group rather than like a tool.
What it was like to work with us.
“
This has been a major undertaking, involving multiple brands, teams and priorities, and Squibble have handled it with clarity, professionalism and a huge amount of patience. They’ve brought in sensible, scalable processes that made a complex project feel straightforward.
–Nicola Marston, Marketing Director
LearnPro Group
FAQs
Your questions, answered
Isn’t this just prompt training?
Prompts are the smallest part. The system underneath is what makes a prompt produce something that looks like you rather than something generic.
Our team will just use ChatGPT anyway.
They will, and that’s fine. The point is that when they do, it starts from your brand rather than from nothing.
Won’t the tools have changed in six months?
They will. The system, the guardrails and the way of working won’t. That’s why we build those first and treat the tools as replaceable.
Can’t you just do the work for us?
We can, and often do. This is for teams who want the capacity in-house rather than paying for output by the hour.
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Start here
Talk about your setup.
Tell us what your team is producing now and where it’s going wrong. We’ll tell you whether you need the system, the stack, the training, or all three.
From £2,800 + VAT.
