B2B growth consultancy

Growth consultancy is ongoing senior help for an owner who knows something needs to change but can’t see what. It starts with a day in a room, where everyone agrees where the business is going and what makes it worth choosing. That becomes a written go-to-market plan. After that we work to the plan on a monthly retainer, producing the work and reporting against a baseline. Most people start with the day and decide about the rest afterwards.

The workshop is £2,800 + VAT for the day, or £[ ] with the planning session and the written go-to-market plan. Ongoing support after that starts at £2,800 + VAT a month, and what it costs depends on which of the three levels fits. We quote it after an intro call, because most businesses don’t need all of it and we’d rather work out where you’re stuck than sell you the whole thing.

Sometimes that’s the right answer and we’ll say so. A hire gives you five days a week and someone in the building, which a retainer doesn’t. What it doesn’t give you is the strategy, the design, the copy and the campaign production, because one person can’t be all four, so you end up paying for the hire and then paying suppliers on top. There’s also no recruitment fee, no notice period and no onboarding quarter. If you need someone owning the function full time, hire. If you need the output without building a department, this costs less than both.

The workshop and the plan are one-off pieces of work. The ongoing part is a monthly retainer that renews every three months, because that’s roughly how long it takes to see whether something’s working. You can move up or down a level with a month’s notice. It isn’t a retainer for churning out content and you aren’t tied into buying anything else from us. Everything we build is yours, on your accounts.

A fractional CMO runs your marketing. We work alongside the team you’ve already got and fix the layer above them, which is the direction, the plan and the evidence. It’s for when there’s nobody holding the strategic line above your marketing person and you’re the one carrying that. If what you need is somebody actually running marketing day to day, we’ll say so.

Senior people, because there aren’t any others here. Seven of us, no juniors, and the person in the pitch is the person doing the work. That matters more than usual here, because part of the job is telling you things nobody around you is telling you, and that only works from someone with enough experience to be sure.

Month one is the day and the plan, because nothing else works until the direction exists and the baseline is set. Month two is when work starts coming out against it, and you get the first report at the end of it. From there it’s monthly reporting and a quarterly session on what worked, what’s coming and what changes.

No, but they’re the same engagement here. Brand strategy decides who you’re for, what you sell them and why they should believe you. A go-to-market plan decides how you reach a specific market, including channels, sequence, sales enablement and targets. Positioning is the hinge. It’s the last thing brand strategy produces and the first thing the plan needs, which is why the day and the plan run together rather than separately.