Insights
Briefing and buying
How to brief an agency, what things really cost, and how to get the board to sign it off.
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Why website projects run over
By Kim Leary Published Updated 3 min read
Most website projects don’t run over because of the build. They run over because the deciding…
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What’s included in a brand identity (and what you’re paying for)
Two brand identity quotes can look similar and include very different things. Here’s what a B2B…
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Why a new website won’t fix a brand problem
When enquiries dry up, the website gets the blame and a redesign gets booked. Sometimes that’s…
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Website, portal or web app: what do you actually need?
Someone’s asked for “a portal”. Someone else wants “an app”. Before you brief anyone, here’s the…
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What a UX audit should tell you (and what it shouldn’t)
A UX audit should give you evidence, a sense of what each problem is costing, and…
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What You’re Actually Paying For (And Why It Matters)
Shopping for web design in Birmingham? Here’s what you’re actually paying for, why the cheapest quote…
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How to align marketing & leadership around website goals
When it comes to website projects, we see the misalignment between leadership and marketing as one…
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Why aren’t your website analytics telling you the full story?
If you’re running a business or work in marketing, chances are you’ve spent time poring over…
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The hidden cost of skipping strategy in digital projects
It’s tempting to jump straight into building. Whether it’s a new website or marketing campaign, the…
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What is a website growth roadmap? (+ why you need one)
So many businesses treat their website like a patchwork project: a quick fix here, a new…
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From traffic to leads: How SEO & CRO work together to drive results
By Louise Squibble
Published
Updated
2 min read
You’ve done the work to get traffic. You’re ranking on page one. Your analytics show a…
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Why your website needs more than just a fresh coat of paint
By Sean Sargent
Published
Updated
3 min read
Because polish without purpose won’t deliver results. We’ve all heard the phrase: “Our website just needs…
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