Rebranding after a merger or acquisition
Merge, or stay separate?
You’re under pressure to move fast, but multiple sites, conflicting opinions and no clear direction are slowing everything down.
We untangle who you serve, what you do and how you look across every brand in the deal, then agree what merges, what stays separate and what goes, in one day.
Never built to sit together.
Multiple websites, each one built for a different business at a different time, none of them keeping up with what the combined business is now. Pages and navigation that overlap or conflict, with no clear plan for what to keep or drop.
Too many priorities and too many opinions on whether to merge the sites or keep them separate, and nobody with the authority or the time to just decide.
The impact
The indecision is the cost.
Bis Henderson
Three divisions, one voice.
30%
more engagement
8
templates handed over
What we do about it
One decision. Every brand sorted.
Strategy & brand
One story, or several, decided on purpose.
Audience mapping and value pillars for each brand, so merging or keeping separate is a decision, not a default.
Creative
A branded house that still lets each brand breathe.
One flexible design system, reusable template blocks, and each brand keeps its own colour palette and identity inside it. Built to onboard the next acquisition quickly too.
Marketing
Found consistently, not fragmented across five sites.
Overlapping content and duplicated effort across multiple domains actively working against your search visibility. One clear structure fixes that.
AI & Systems
A roadmap that scales with the next deal.
The same flexible system that solves this acquisition is what makes the next one cheap and fast to onboard, instead of starting from scratch again.
Why it works
Why this fixes it
This has been a major undertaking, involving multiple brands, teams and priorities, and Squibble have handled it with clarity, professionalism and a huge amount of patience.
–Nicola Marston
Marketing Director, LearnPro Group
Built for Merger & Acquisition.
Good fit if you’re managing multiple brands post-acquisition, can’t agree whether to merge or keep them separate, or are about to acquire again and want a system that scales.
Not the right fit if there’s only one brand in play. That’s a rebrand, not this workshop.
LearnPro Group: consolidating 4 brands into 1 group website.
They were managing four separate brands, each with its own site and overlapping content. Through the workshop, it was agreed to bring everything together under one group site: a branded house on one design system, with each brand keeping its own colour palette and identity.
4 weeks
to new sites live on the design system
20%
more enquiries from cross-selling
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
FAQs
Your questions, answered
Do we have to merge everything into one brand?
No. The workshop is how you decide that, not an assumption going in. Merge, keep separate, or something in between are all real outcomes.
How long does it take, and what do we need to prepare?
One day, in person. Pre-workshop, we gather insights and set objectives with you. One week after, you get a detailed roadmap and actionable next steps.
Who needs to be in the room?
Anyone with a stake in the decision: leadership from each brand involved, and whoever owns the websites day to day.
What happens to the individual brand identities if we consolidate?
They don’t have to disappear. LearnPro Group kept each brand’s own colour palette and identity inside one shared system.
Sectors
Sector experience, not sector guesswork.
Every sector has its own buyers, its own objections and its own way of deciding. Here’s where we’ve already done the learning.
B2B Services
Growth came from relationships, not marketing. We build the story that gets you into rooms where nobody knows your name yet.
Destination
A place has more audiences than a business does, and they rarely agree. We settle what the place stands for, then build one platform that serves all of them.
Education
Schools buy on trust. We help the companies that supply them earn it before the first call.
Finance
Trusted, expert, secure: the words that differentiate nobody. We find the difference that is actually true and say it.
Manufacturing
Nobody buys a part number, they buy the problem it solves. We turn the catalogue into an answer.
Tech & Cyber
Growth stalls when nobody can say what makes you different any more. We point you at whichever part is actually stuck.
Merger & Acquisition
Merge, keep separate, or something in between. One day, every brand in the deal sorted, with a roadmap for the next one.
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Start here
Have your diary ready.
One day. Your team in a room. Clarity on whether to merge or keep separate, plus a roadmap to move forward with confidence.
