Your business grew up, but the look didn’t
Everything here was made for the business you used to be. It was right at the time. Then you added services, moved upmarket, won bigger clients, and none of it got revisited because there was never a good moment.
Now there’s a gap between what you are and what people see. You can feel it in the room. You just can’t point at the thing that’s causing it.
Buyers decide before you speak.
By the time you’re in the room, the first impression’s already been made.
And because you can’t point at it, it doesn’t get fixed. You’re not a designer. You want to look at it and see your business, and there’s never an obvious place to start.
“This has been a major undertaking, involving multiple brands, teams and priorities, and Squibble have handled it with clarity, professionalism and a huge amount of patience. They’ve brought in sensible, scalable processes that made a complex project feel straightforward.”
Nicola Marston, Marketing Director, LearnPro Group
What we do about it
Now you know what you stand for, it’s time to look like it
The strategy workshop settles who you serve, what you do for them and the words that go with each. This is where that becomes something people can see: the identity and assets first, then the website and everything after it. Doing it in that order is what stops you designing while you’re still deciding.
Brand identity
Three packages, each starting with a strategy workshop and then a Look and Feel workshop, so the design follows what you stand for.
Brand assets and design systems
The icons, patterns, templates and rules underneath the logo. It matters more now anyone can generate a passable icon set in seconds.
Web design
A site built around what your buyers need to decide, not around what you want to tell them.
Web applications and integrations
The connected bits — portals, bookings, live data — so the site does something rather than just says something.
Conversion optimisation
The traffic already arrives. Twelve weeks fixing what stops it turning into enquiries.
UX audit
A short, fixed price look at what is actually going wrong, and what to fix first.
Still deciding
Not sure what you need?
Tell us what’s not working and we’ll tell you where to start, whether that’s the brand, the website or the thinking behind them.
Once your brand is set up properly, your team can make the everyday material themselves.
Why this works
What stood out most was their genuine care and attention to the project – they were clearly invested in its success rather than simply tracking time or billing hours.
–Felicity Blades
Marketing Manager, Colmore Life
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
Proof
What it looks like when it lands.
Four audiences, one site.
Events, businesses, projects and news on one platform, so the scale of what they do is finally visible.
Three divisions, one voice.
Word of mouth got them this far. Now the brand says it for them, across all three divisions.
What it was like to work with us.
“
What stood out most was their genuine care and attention to the project.
–Felicity Blades, Marketing Manager
Colmore BID
Your questions, answered
That’s most people who get in touch. Tell us what’s not landing and we’ll tell you whether it’s a messaging problem, a brand problem or a systems problem — and which way in fits.
Because referrals give you a version of the market you already have. Reaching a new sector, a bigger customer or a new region means being found by people with no connection to you, and that happens in search and in AI tools before anyone speaks to you. Word of mouth doesn’t scale into rooms you’ve never been in.
Content strategy can be producing within weeks. Search visibility is slower and anyone who tells you otherwise is selling something. The AI visibility audit is the exception: two weeks, and you find out immediately whether you’re in the answer or somebody else is.
It works better with one than without. They know the business and the customers; what they usually don’t have is the time or the specialism for search and AI visibility. We take that, they keep what they’re good at, and they get a plan they can point other suppliers at.
Then that’s where we’d start, because content without it is expensive guessing. The strategy workshop settles who you’re for and what you say, and the output becomes the content plan rather than feeding into one. If your positioning is already clear and written down, we’ll pick it up and get going.
No. We write and design the content; your team posts it, because they’re the ones who can reply. For ads, we’ll tell your ads people who to target and what to say, and where the budget goes is their job. Our time is better spent on what gets said than on when it gets posted.
Depends which of the three you need and how much of it. The AI visibility audit is fixed at £2,800 + VAT. Search visibility and content are quoted, because the range is wide and most businesses don’t need all of it. We’d rather work out which part is actually stuck than sell you a package.
We set the measurement up before the work starts, so there’s a baseline to compare against rather than an argument afterwards. What we report is enquiries, where they came from and whether they’re the right sort. What we don’t report as results is followers, impressions and likes.
Sector experience, not sector guesswork.
Every sector has its own buyers, its own objections and its own way of deciding. Here’s where we’ve already done the learning.
B2B Services
Growth came from relationships, not marketing. We build the story that gets you into rooms where nobody knows your name yet.
Destination
A place has more audiences than a business does, and they rarely agree. We settle what the place stands for, then build one platform that serves all of them.
Education
Schools buy on trust. We help the companies that supply them earn it before the first call.
Finance
Trusted, expert, secure: the words that differentiate nobody. We find the difference that is actually true and say it.
Manufacturing
Nobody buys a part number, they buy the problem it solves. We turn the catalogue into an answer.
Tech & Cyber
Growth stalls when nobody can say what makes you different any more. We point you at whichever part is actually stuck.
Merger & Acquisition
Merge, keep separate, or something in between. One day, every brand in the deal sorted, with a roadmap for the next one.
Latest insights
-
Why a new website won’t fix a brand problem
By Kim Leary Published Updated 4 min read
When enquiries dry up, the website gets the blame and a redesign gets booked. Sometimes that’s…
-
The true cost of a website that doesn’t feel like you
Your business grew up. The website didn’t. It’s rarely broken, which is why it gets left.…
-
Brand, identity or logo: what’s the difference, and which one do you need?
Most people use the three words to mean the same thing. Then they buy the wrong…
Start here
Start with what’s costing you most.
You don’t have to fix all of it.
Send us the site, the deck, or whatever you’re least happy sending out. We’ll tell you whether it’s a look problem, a system problem or a positioning one, and which bit to do first.
Ready to untangle it?
Tell us what is not landing. We will tell you whether it is a messaging problem, a brand problem or a systems problem, and what it would take to fix.
