Brand strategy workshop

A full day, in person, with everyone who has a stake in the answer in the same room. We work through who you’re for, what they’re actually buying, what you do that others don’t, and how to say it. Before the day we read what you’ve already got, including the site, the deck and whatever sales is really sending out. After it, you get the direction written up properly.

Your direction, your audiences, your value pillars and a messaging framework, all written down. Not a to-do list. It’s the version everyone in the room agreed to, in language your team can lift straight into proposals, the website and campaigns. You also get an honest next step, which might be a website, or your content, systems or sales material. We’ll say which.

It’s long enough to decide, which is the part that’s been stuck. It isn’t long enough to write everything up, which is why that happens in the week afterwards. The reason a day works is that everyone’s in the room at once. Most businesses haven’t been short of time on this, they’ve been short of everyone being present and committing on the same afternoon.

You could, and it usually ends in a list nobody actions. What you’re paying for is someone outside the politics who’ll ask the obvious question, and who can hold the room until there’s an answer rather than a nice conversation. It’s facilitated, so the loudest person doesn’t take over and the quietest one gets heard. That’s normally where the answer is.

That’s the most useful thing that can happen. Finding out in a day costs a lot less than finding out halfway through a website build. Usually the disagreement turns out to be two people describing different audiences, which is solvable once it’s out loud. Where it’s a real strategic split, you leave knowing exactly what the board has to settle.

What you’ve already got, and a room. Send us the website, the latest deck, any brand guidelines and whatever sales is currently emailing out. We read all of it beforehand so the day isn’t spent catching us up. You tell us who needs to be there, and we’ll say if anyone’s missing.

Typically three to four weeks, because it’s one day with senior people in it and diaries are the constraint. Tell us roughly when you need the answer by and who has to be in the room, and we’ll say what’s realistic. If it’s blocking a website build or a campaign launch, say so, because that changes how we sequence it.