BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you are! So how do you appeal to them both? At Squibble we target small and large …
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other hand, designing a logo can be overwhelming – for many of the same reasons that business owners often …
Packaging is how a product presents itself. It’s therefore also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot, the box is an important part of the product – and the better it is, the more …
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design between all of these elements – and your brand – is key to achieve an effective package. We’ve …
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say, we should say nothing at all; but the truth is we can learn from the negative – it …
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth, though, is that websites are not so much expenses as they are investments – and how much a …
The purpose of rebranding is in one sense easily expressed: it is to give the corporate image of a business – the public face a company uses to communicate with its customers – a facelift. This might mean a new logo, a new set of colourways, or a fresh approach …
From conversations I’ve had with local business owners recently most have told me that they have had to revaluate their business goals and sales targets. For some COVID-19 has wiped their pipeline out and for others they’ve seen growth in new areas that they hadn’t considered before. Most of this …
Understanding why branding matters can sometimes seem a lower-order priority. In the busy world of running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it a success. But branding matters because it gives a company an identity …
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways; but the best logos each share a set of five characteristics that make them work. Understanding these basic …
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We all know and love the old cliche “people buy from people” and that’s all well and good when …
Emails, phone calls, letters, social media… today there are so many ways of getting in touch with people that we can sometimes forget how important it is to meet face to face. It can sometimes be hard to meet all your clients and contacts in person in the business world, …