There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have something extra or beyond the ordinary. It’s to stand out. Needless to say, businesses should be aiming to have all those qualities. You don’t need us to say that, in the online space, websites proliferate – and many fail to make their mark.
“Content marketing” is one of those industry phrases that can sound a bit meaningless at first glance: doesn’t all marketing use content in some way to make a point? Of course, that’s true: we’re surrounded by content all the time, from billboard posters to online ads, that are seeking to market some product or service. But content marketing as a is a little different – and a little more specific.
According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good advertising alone. WordPress works, and it works well. We’re going to focus on the SEO benefits that come with using WordPress, and why it is our CMS of choice for carrying out Search Engine Optimisation projects. Out of the box: All WordPress sites come with readymade SEO features that some other services do not. One such feature allows …
‘Google it’ is the answer to every question these days. A few clicks and you have you answer. But not many of us search through the pages and pages of results we are presented with, instead putting our faith in the top results and never looking much further than the first page. So how can you make sure your website is one of those sacred few, certain (we hope) to be clicked on by curious searchers? By using SEO (Search Engine Optimisation) you can do just that! What is Search …
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how you can use this knowledge to improve your page ranking and optimise your site using SEO. How the search engine’s rank Search engine’s use specific methods to rank the many millions of sites across the internet. Some of these methods are public knowledge although the engine’s like to keep the last few pieces of the puzzle a closely …
Your friends are saying you could be the next Mark Zuckerberg – Are they right? We know that feeling, that adrenaline pumping, tummy churning feeling – that moment you strike on a light bulb idea for a business. You’re already picturing success in the future – people using your product or businesses using your services. Undoubtedly determination and positivity are two essential personality traits for any entrepreneur. Yet a business cannot thrive on these alone – before you so much as pump a single pound into your idea, you need …
Continue readingYour friends are saying you could be the next Mark Zuckerberg – Are they right?
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that could really guide others onto the right choices when it comes to their online strategy. Recently, this has touched upon the likes of eBay and Amazon – and the ways in which they compare to using design guys such as our good selves to create an independent ecommerce store. So, just which option presents the most compelling case …
Marketing plans, an often over looked utility by some businesses, can help you grow your business because they provide a clear set of objectives, making sure all that is done is not done in vain. It is crucial these days, that businesses develop such plans, not only to stay competitive but also to respond accordingly to the dynamic nature of business, when needed. Marketing plans should help you develop and understanding of who you are as a company, what you hope to achieve and what needs to be done in …
Continue readingHow to Grow Your Business With A Marketing Plan
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle. Add to this the fact that the average website visitor settles on a first impression of your company within a seemingly impossible time of just 50 milliseconds (Taylor&FrancisOnline) and you gain an idea of just how tough trust, and the right impression, are to establish. With this tall task in mind, here’s how you can make your visitors …
Continue readingMost of your website visitors don’t trust you. Here’s how to turn it around.
Our one day WordPress training workshop transforms WP beginners into savvy WP users with a shiny new online presence in a single day Over the course of the WordPress workshop you’ll be provided with all that you need to create a professional looking website. You’ll receive the tools, the skills and the knowledge. If you want to know how to effectively use your website to manage your content, then this is the masterclass for you. Kimberley Leary has more than a decade’s worth of experience with WordPress. Today she happily shares her knowledge …