Why Branding MattersWhy Branding Matters

Why Branding Matters

Understanding why branding matters can sometimes seem a lower-order priority. In the busy world of running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it a success. But branding matters because it gives a company an identity …

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Why Animation Isn’t Mickey-mouse Design

There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have something extra or beyond the ordinary. It’s to stand out. Needless to say, businesses should be aiming to have all those qualities. You don’t need us to say that, in the online space, websites proliferate – and many fail to make their mark.