Improving the User Experience
Kersaint Cobb came to us looking to replace their existing content management system with a more user friendly solution and revamp their location page to provide a more functional and customer-centric user experience, setting a new standard for their online presence. Our goal was to create, seamless, functional, and engaging platform that would set a new standard in the industry.
Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.
Improved User Experience
The implementation of the new CMS not only simplified the process of updating and managing Kersaint Cobb’s website content but has also played a pivotal role in enhancing the overall user experience for their valued customers, resulting in a seamlessly navigable and user-friendly digital journey.
Kersaint is just one of the many brands under the HFD umbrella, and here at Squibble, we have been fortunate to work with them on creating a number of those sites. They have taken a proactive approach to align and streamline their brand offerings. This move not only reinforces Kersaint Cobb’s commitment to delivering a top-notch user experience but also strengthens their position within the group, collectively setting a new industry benchmark that resonates across all their brands.
Faster Page Load
To ensure that the pages load super-fast on mobile and desktop, we worked hard to optimise them. Due to the numerous product images on the site, we utilised a CDN to ensure quick page loading.
Discover how our tailored solutions turned client aspirations into reality.
Optimising the Map
One of the primary areas of emphasis in this project was enhancing the user experience of the locations page. We took measures to optimise the map interface functionality, resulting in a smoother, more efficient, and enjoyable navigation experience for users. With this improvement, moving through the site, accessing information, and maximising the interface's capabilities becomes effortlessly simple.
Enhanced Product Pages
We improved the product pages to make them more informative, engaging, and user-friendly. By improving these pages, users will find them less frustrating to navigate, encouraging visitors to stay longer on the site.
Modernising the Filter System
By modernising the filter system using an Ajax filter, we have made it simpler, more intuitive, and responsive to users' needs. Modernising the filter system is a pivotal step towards providing users with a more personalised and user-centric experience.
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