2 Month Turnaround
Forensic Pathways asked us to seamlessly merge two websites into one, refreshing the design and aligning it with their brand identity and products. Keeping with the times, they had also developed their product offering, and their positioning in the marketplace needed to reflect this.
- UX/UI, Web Design
- Tech, IT & SAAS
- CEO
- 2 Month Turnaround
The Wishlist
Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.
New Messaging
FP was on the cusp of launching a new service and shifting their focus, which required updated messaging to resonate with a new target audience.
Merging Two Identities
We faced the challenge of blending two distinct brands into a single, unified identity. This involved aligning their website design seamlessly with the new brand image.
Drag and Drop Assets
To achieve a revitalised appearance, we handpicked a collection of assets that injected creativity and distinctiveness into their brand, giving it a fresh and unique look.
Delivering Results
See how our personalised approach turned client dreams into real, successful outcomes.
Redirect Plan
A strategic redirect plan was implemented to safeguard and maintain the website's ranking during the brand transition. This ensured a smooth user experience and preserved search engine visibility.
Combining Colours
We transitioned the brand's colour scheme from a monochromatic grey to a vibrant, colourful palette. This included a diverse range of hues to enhance visual appeal and better reflect the brand's dynamic personality.
Better Flexibility
Using Elementor, we developed a versatile suite of assets that could be seamlessly integrated across their online and offline marketing materials. This approach provided them with greater flexibility and consistency in their branding efforts.
“We’ve certainly been on an amazing journey together for all these years and Forensic Pathways wouldn’t be without you! Thanks to all the team for their fantastic work on our new website. Great job!”
Deb Leary
CEO - Forensic Pathways
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