UX design agency in Birmingham
Fewer people reach your site now. Make every visit count.
Google and AI tools answer your buyers’ questions before they click, often using your content. The people who still arrive are the ones worth winning, and most of them leave without getting in touch.
We improve the site you already have. Right for you if a rebuild won’t get signed off, or you like what you’ve got and just need it to work harder.
You can’t say which pages are working, or why people leave.
Traffic is down, and the visits you do get look around and go.
A handful fill something in. You’ve no idea what separated them from everyone else. So the obvious answer is more traffic, but that’s the expensive one, and it’s getting harder to buy now that search and AI answer the question for you.
When someone asks why enquiries are down, you don’t have an answer you’re sure of.
The impact
Your best content converts nobody.
Hundreds of pages, years of content, and no way of telling which of it works. So the changes get small. A button colour, a headline, a form field moved up. None of it moves anything, because none of it was the problem.
Before the twelve weeks
The visits you still get leave with nothing.
After the twelve weeks
Evidence decides the order, not opinion. We fix what’s costing you the most, first.
HFD
Half of HFD’s sales now come through their website.
1 in 2
sales placed through the site
What we do about it
How the twelve weeks run
01
Kick-off
We audit the site and agree your goals, then pick the quick wins worth doing first. You get: A plan, and the pages to start with.
Week 1
02
Performance
SEO fixes, load times, security and mobile usability, so nothing technical is holding the site back. You get: A faster site, and a content plan for search.
Weeks 2 to 5
03
Conversion
UX and conversion changes on the key pages, with analytics set up so you can see what moves. You get: Fewer drop-off points and better-quality leads.
Weeks 6 to 9
04
Test and plan
We check every change did what it was meant to, document it and plan what comes next. You get: Proof of what worked, and a roadmap for after.
Weeks 10 to 12
What’s it worth to you?
Put your own numbers in.
Website visits a month
Visits that enquire
Enquiries that become customers
What a customer is worth
Improvement in enquiry rate
A year of the improvement you set
£15,000
extra revenue a year, from the same traffic you already have.
What the site brings in now
With the improvement
Illustrative. These are your numbers, not a promise. Move the sliders until they look like your business.
Why twelve weeks beats a redesign
HFD, Tamworth
Squibble has improved the user journey of our sample ordering process, driving valuable leads to our retailers.
–Matt Barker
E-Commerce Manager, Headlam
Is this you?
Who it’s for
Tap any that sound like you.
- People are finding our site, but not enough of them get in touch.
- Our site is a couple of years old and the bones are good.
- We’d rather make the site work harder than start again.
Sounds like the twelve weeks would help.
Sounds like the twelve weeks would help. More than one of these usually means it’s overdue.
If every change feels risky and the site is held together with plugins, a rebuild will get you further. We’ll tell you that honestly before you spend anything.
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
Proof
Fewer people leaving undecided.
One sale in every two.
Ordering through the site grew until it carried half the business.
Rated by the people who use it.
We reworked the UX of the Gov Space platform for Entrust, years after launch. Now almost every user rates it highly.
Half the visitors used to leave.
A 51% bounce rate, cut by a fifth once the structure matched the intent.
FAQs
Your questions, answered
What is conversion rate optimisation?
Conversion rate optimisation is working out why people arrive on a site and leave without getting in touch, then fixing it. In B2B it’s rarely about button colours. It’s usually that there’s nowhere to convert to, or that the content answering people’s questions has nothing attached to it. Squibble runs it as a twelve week programme, measured from week one.
How is B2B conversion optimisation different?
The buying cycle is months and the traffic is small, so there’s almost never enough volume for meaningful A/B testing. Most B2B advice comes from ecommerce, where you can run a test in a fortnight. What actually moves the number is giving people something worth trading a name for, and putting it where the traffic already is.
Why is our blog getting traffic but no leads?
Because reading an article and getting in touch are a long way apart, and most sites have nothing in between. Someone came for an answer, got it, and had no next step short of a contact form. The fix is usually a tool, a template or a benchmark attached to the pages already earning traffic, rather than a redesign.
Is it worth optimising if we don’t have much traffic?
Often more worth it, not less. If you’re paying for visits, every one you waste costs twice. With smaller volumes we work from session recordings, search data and the journeys people actually take rather than from tests, which is slower to prove but more honest about what’s happening.
How long before we see results?
Changes go live as they’re ready rather than in one lump at the end, so some things move within weeks. What we won’t do is promise a percentage, because anyone quoting one before they’ve looked at your data is guessing. Twelve weeks is long enough to fix the main things and show what moved.
How much does conversion optimisation cost?
Quoted per programme, after we’ve looked at what you’ve got. It depends on how much content there is to work through and how much needs building rather than fixing. If it turns out you need a new website rather than a programme, we’ll say so, because twelve weeks spent improving the wrong site helps nobody.
Do we need a new website instead?
Sometimes, and we’ll tell you. If people can find what they need and there’s just nothing to convert into, that’s this. If the site is organised around your departments rather than your buyer’s decision, no amount of optimising fixes that. Send us the site and we’ll say which.
Google and AI are answering our questions for us. What can we do about that?
Less than you’d like about the answer itself, more than you’d think about what happens next. Zero-click means fewer visits from content you’re still getting the credit for, so the job shifts to being the source that gets cited and making the visits you do get count for more. It’s worth checking what AI currently says about you before assuming your content is the problem.
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Start here
Talk about the 12-week programme.
Send us the site. We’ll tell you roughly where the money is leaking before you commit to anything.
