Home » Case Studies » MOBLOX
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Positioning for Market Success
Our focus was on developing a bold brand positioning strategy, fostering a daring market approach, and creating a suite of versatile brand assets for easy implementation. This case study delves into how we helped MOBLOX emerge as a compelling challenger brand with a cohesive and impactful identity.
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- UX/UI
- Tech, IT & SAAS
- Marketing Manager
- 4 Weeks Turnaround
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The Wishlist
Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.
Positioning Against Telecom Giants
As a startup backed by Piers Linney, MOBLOX needed to establish a strong market position against established telecom giants.
Encouraging Bravery
The cornerstone of MOBLOX's success was their audacity and innovation in market strategy and messaging. This presented a prime opportunity for them to position themselves as a challenger brand in the telecom sector.
Consistency in Branding
For a successful market entry, it was crucial that MOBLOX maintained consistent branding and messaging.
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Delivering Results
See how our personalised approach turned client dreams into real, successful outcomes.
Strategic Market Positioning
Guiding MOBLOX to carve out a unique position in the competitive telecom industry, challenging the status quo and standing out as a fresh, dynamic player.
Cultivating a Bold Brand Persona
We encouraged MOBLOX to adopt a brave and forward-thinking strategy, pushing them to take risks that would set them apart in the telecom sector.
Creating Versatile Brand Assets
Developing a comprehensive suite of easily manageable assets for MOBLOX, enabling them to maintain brand consistency with drag-and-drop simplicity across various platforms and campaigns.
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“Squibble have been instrumental in helping us to align our brand positioning moving forwards. They have since gone on to support us with creative input on a number of campaigns”
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Piers Linney
CEO - Moblox
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