Pioneering Online Property Auctions

Under the Hammer aimed to create a unique online auction platform, departing from existing themes to develop their intellectual property. They sought integration with their order-fulfilment system and prioritised customer trust and user-friendliness.

The Wishlist​

Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.

No Boundaries, No Themes

Under the Hammer was eager to develop its own intellectual property from the outset. They believed in the strength of their idea and were determined not to rely on pre-existing themes because the required functionality didn't already exist.

Changing the Status Quo

Our goal was to simplify and streamline every aspect of the buying process, making it more accessible and efficient for prospective property owners to buy and sell at auction.

Seamless Integration

We seamlessly connected it to their order-fulfilment system using a custom API. This ensured a smooth transition from customer orders on the website to their warehouse.

Delivering Results

See how our personalised approach turned client dreams into real, successful outcomes.

Know your competition

The problem with being a trailblazer? There’s no-one to benchmark against. But competitor research is a crucial part of our ecommerce web design process, so we looked to eBay and Rightmove to scope out their search functionality, property alerts, and how they speak to customers. A few in-depth discovery sessions later, we uncovered customers’ pain points and started to see how Under the Hammer could offer something a little different. And look amazing, of course.

Trust. Hard-coded.

All roads led back to the question of trust. So we had to avoid functionality that allowed the worst parts of online auctions, like stealth bidding that allows bidders to gazump a sale in the last 10 seconds. We created a simple rule: if you bid in the last eight minutes, the timer extends so customers could trust that the sale price was fair. Problem solved.

A logo with heritage

We soon realised the best way to make customers feel at home was with custom design and artwork that felt familiar. Creating a new logo with a heritage look made Under the Hammer feel less like a start-up and more like a brand with historic value. The logo was inspired by the popular TV property show Through the Keyhole. It’s classic, understated, and credible – a perfect fit for the brand.


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