Gaining a Competitive Edge

Teaming up with IFA Dataflow, we tackled a marketing challenge for Ian, the business owner. His goal was to elevate his marketing efforts, feeling that his old website fell behind competitors. Leveraging Squibble's proven process, we delved deep into Ian's business, goals, and old site pain points.

The Wishlist​

Each of our clients is unique, and so are their needs. Let's take a closer look at how we helped address specific project goals.

Benefits Led

IFA Dataflow underwent a strategic shift in their online presence, transitioning from a functionality-centric website to a benefits-focused platform. Recognising the importance of communicating the value proposition to their audience, they sought to create a user experience entered around highlighting the advantages and benefits of their services.

Driving enquiries

The team faced challenges with marketing efforts due to an outdated website. Even with a clear plan for social platforms, the site's limitations made it challenging to direct traffic and hindered effective engagement and customer conversion.

Simplifying their message

IFA Dataflow sought a transformation in their website, moving from dense, complicated pages with complicated diagrams to a more user-friendly design. Recognising the need for a structured user journey, the company aimed to simplify information flow and enhance accessibility. This strategic shift underscored IFA Dataflow's commitment to user-centric design and effective communication of complex information.

Delivering Results

See how our personalised approach turned client dreams into real, successful outcomes.

Clear Webpage Intentions

Throughout our discovery workshops, we defined the purpose of each webpage to cater to the user's needs. Implementing this strategy into their new website, we prioritised a clear focus on compelling call to actions, effectively highlighting the service benefits and demonstrating its value to the customer.

Simplified Finances

Dealing with financial figures can be challenging for IFA and clients alike. To streamline the process, we introduced a custom calculator. With a few clicks, clients can easily get a quick and accurate service quote, making the experience more efficient. Our goal is to eliminate guesswork, showcasing the value IFA brings to the table.

IFA's Vibrant Transformation

We enriched IFA's online identity with personality and clarity by integrating custom illustrations and animations. Embracing IFA's commitment to a positive workplace culture, our bespoke illustrations not only simplified complex diagrams but also brought the dynamic world of finance to life, creating an engaging and visually appealing user experience.


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