How to Write a High Quality Logo Brief

'Escape Brum' logo development

We all know that logos matter: at their best, they are an instantly recognisable motif – a short-hand for your company, its products and values. They’re invaluable calling cards, and often central to a marketing strategy. Something so important, of course, doesn’t happen by accident. Distilling an organisation’s brand into a single graphical element takes a lot of thought, a dash of creativity and a good deal of graft.  From a designer’s perspective, nothing is more important to this process than a good brief. Providing a designer with a clear …

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Culture, branding and being real – why culture always beats strategy

Culture beats strategy

Culture, branding and being real – why culture always beats strategy  Two weeks ago, the Squibble team were lucky enough to listen to a seminar from NAConsulting, hosted by Natwest. The day was based around the notion that “culture beats strategy” – and we have to say, we completely agree. But this got us to thinking – how many companies consider their culture? How many brands have even thought about what ‘culture’ really represents? Here we explain why we think culture truly does matter. And more to the point, how without a set …

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How to create a global brand

How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand is the third-largest of its kind in the world, they’ve hard earned their image. Except their image wasn’t so effective when they launched in Spain, where their slogan “Turn It Loose” was translated – into a colloquial term for having diarrhoea. Safe to say some expensive damage limitation was required to rectify the issue. Moral of the story? …

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2017: Branding challenges, opportunities and change

Power of branding

Branding – it’s a tough task to get right for the average SME. Transitioning your thinking from visuals alone to understanding that branding is everything (from the tone of voice through to ethos and values) demands time and careful consideration. And just when you thought you’d made it through the quagmire of branding, along comes consumer change and new branding trends. This change is inevitable – and it should be embraced (if only for the fact that it can’t be avoided). What’s more, along with change comes opportunity. So here we look to the future – the next 12 months of it – exploring the challenges and opportunities for your SME brand – whether you see them as challenge or opportunity, depends very much on your mindset.

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Branding. What’s the true cost of getting it wrong?

Branding. What's the true cost of getting it wrong

Branding. It’s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than any of these single elements. Sure, it can be said to involve all of them – but at its most fundamental level, branding is what encapsulates a company͛s USP, it is what communicates their values, their identity and what it is that connects a business, with its target market. It͛s incredibly important. And when companies get it wrong, the results can be …

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Top tips for how to make your brochure more effective

Ever wondered how you can make your product, company or internal newsletter more effective? Read this article, and we will provide you with a few good, and necessary tools to make your brochure stand out and get a high customer respond. You need to understand your customers First of all, like any other marketing activity you do, you need to spend time making sure you fully understand your customer. What are they looking for in a brochure? Why would they read it and how will they read it (online, hard …

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What makes an effective logo?

It is said that a logo is worth their weight in gold, due to how they are revealing a company’s brand and values instantly. There are so many good logos out there, but likewise there are so many bad ones. How to make sure your logo is in the good category, there are a few boxes that needs to be ticked: Uniqueness Uniqueness is yet so easy to understand, but still so difficult to create. In small terms, what makes a logo unique is the development of features that is …

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Colour Preferences Determined by Experience

Have you ever thought about how many decisions we make, every day, about colour? Are you wearing the green or pink shirt today, what colour do you want on your car, iPhone, house, mug, jeans? Why and reasons behind why we choose to prefer certain colours over others have started to take the interest of scientists. In several different research articles asking these questions, a common theme across them all is that they found that the colours we prefer are based upon our experience. “Your own personal preference is determined …

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