Creating a strong, regional voice
From blank slate to bold strategy
The team behind Creative Frontiers came to us with a challenge: help define the voice, strategy and identity for a bold new programme supporting creative and tech talent in the West Midlands.
They didn’t just want a logo or a landing page. They wanted to shift perceptions, build trust in a region that’s often overlooked, and create something that felt genuinely different from traditional funding schemes.
We kicked things off with a focused Strategy & Clarity Workshop, bringing together a wide group of stakeholders to align on purpose, priorities and the audience this needed to serve. Our job was to turn a complex, early-stage idea into a confident brand with clarity, direction and real local pride.
Results
250
Applicants applied to the programme
35 Businesses
Selected for the first cohort
£300,000 Allocated
For the first funding round
A logo that sparks without shouting
They asked us to design a logo that reflected their position at the forefront of creative and emerging technology. The early brief focused on sharpness, bold angles, geometric shapes and a feeling of being right on the edge.
But as the project progressed, the tone began to shift.
Through workshops and testing, it became clear that while the programme needed to feel ambitious and forward-looking, it also had to feel welcoming. The people they were trying to reach — freelancers, first-timers, solo creatives — weren’t drawn to cold, tech-heavy visuals. They responded to energy, warmth and movement.
The final logo brings both sides together. A clean, modern wordmark is paired with a starburst symbol that represents the moment of ignition, the creative spark behind every idea. It’s abstract enough to evolve with the brand over time, but clear enough to stand for something from day one.
It feels energetic, full of potential and ready to move — just like the people it’s here to support.
Website
A hub, not just a web page
As the brand took shape, we moved into our Transform & Launch phase, bringing the identity to life through a central website designed to unify the programme and its many partners.
With so many partners involved, there was a real risk the message could get diluted — or worse, lost altogether. Everyone had something to say and any one of them could have ended up taking over the narrative.
That’s why we built the website as the anchor. A clear, central hub that gives the programme its own identity and sets the tone for everything else. It’s the one place people can come to understand what CreaTech Frontiers is, what’s on offer and how to get involved.
We focused the structure around real user needs — not just information, but action. Whether someone’s looking to apply, attend an event, or just see what’s possible, the site is built to guide them through it.
At the heart of it all is a bold message that sets the tone from the first click:
BIG IDEAS. Born Here. Backed Here.
Built to grow
This brand was never meant to be static — it’s designed to flex and evolve as CreaTech Frontiers grows. As the programme rolls out, we’ll be supporting the team with ongoing content, campaigns and development.
It’s just the beginning, but the foundations are strong.
Feeling like your messaging is holding you back?
When strategy moves on but the site doesn’t, growth slows and trust erodes.
Struggling to get buy-in?
The No-Brainer Business Case helps you turn that frustration into a clear, credible case decision-makers can’t ignore — so you can secure budget and move forward with confidence.
