Business

Why have a blog?

Why keep a blog?

What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition of a blog to every website. The figures Statistics show that a blog can really help your business to grow. Businesses with blogs have around 55% more visitors to their website. This alone should be a great reason to add a blog to your website, more visitors means more chances to gain customers and sales. Gain credibility A …

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SEO and all it’s complexities

SEO and all it's complexities

Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how you can use this knowledge to improve your page ranking and optimise your site using SEO. How the search engine’s rank Search engine’s use specific methods to rank the many millions of sites across the internet. Some of these methods are public knowledge although the engine’s like to keep the last few pieces of the puzzle a closely …

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How to create a global brand

How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand is the third-largest of its kind in the world, they’ve hard earned their image. Except their image wasn’t so effective when they launched in Spain, where their slogan “Turn It Loose” was translated – into a colloquial term for having diarrhoea. Safe to say some expensive damage limitation was required to rectify the issue. Moral of the story? …

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Independent eCommerce versus the world

At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that could really guide others onto the right choices when it comes to their online strategy. Recently, this has touched upon the likes of eBay and Amazon – and the ways in which they compare to using design guys such as our good selves to create an independent ecommerce store. So, just which option presents the most compelling case …

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Most of your website visitors don’t trust you. Here’s how to turn it around.

Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle. Add to this the fact that the average website visitor settles on a first impression of your company within a seemingly impossible time of just 50 milliseconds (Taylor&FrancisOnline) and you gain an idea of just how tough trust, and the right impression, are to establish. With this tall task in mind, here’s how you can make your visitors …

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Build a website in 1 day!

Our one day WordPress training workshop transforms WP beginners into savvy WP users with a shiny new online presence in a single day Over the course of the WordPress workshop you’ll be provided with all that you need to create a professional looking website. You’ll receive the tools, the skills and the knowledge. If you want to know how to effectively use your website to manage your content, then this is the masterclass for you. Kimberley Leary has more than a decade’s worth of experience with WordPress. Today she happily shares her knowledge …

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Are face to face meetings necessary?

Emails, phone calls, letters, social media… today there are so many ways of getting in touch with people that we can sometimes forget how important it is to meet face to face. And, in the business world it can sometimes be hard to meet all your clients and contacts in person, is it still worth trying? In this post I will explain why it is always worth making the extra effort! Building Trust Face to face meetings can help to build up trust between you and your clients, both potential …

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How to design a memorable business card.

How to design a memorable business card. A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important for people to know about your business. But a business card can also tell someone how to perceive you and your company. Does it really matter how the card looks, is it only the details written on it that matter? Here at Kimberley Jane design, we believe the design counts as well! …

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How to design a great E-Commerce site

Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online visitors into paying customers, especially if you are selling solely online. Here are our tips for designing a brilliant e-commerce site: Navigation It’s important that a visitor to you site can find what they are looking for, whether that be your products, contact information or information on your company. Navigation bar: A navigation bar gives visitors all page …

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Is Printed media a waste of money?

We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right thing printing our magazine? We were curious, so we looked into how successful printed media is in today’s internet-focused, social media filled world. A little bit of history Over the past 10 years many newspapers have moved online, some have stopped printing daily whilst others have given up with printing altogether. The launch of online only magazines and …

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