Creative insights
How to create a global brand
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand...
Independent eCommerce versus the world
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that...
2017: Branding challenges, opportunities and change
Branding – it’s a tough task to get right for the average SME. Transitioning your thinking from visuals alone to understanding that branding is everything (from the tone of voice through to...
How to Grow Your Business With A Marketing Plan
Marketing plans, an often over looked utility by some businesses, can help you grow your business because they provide a clear set of objectives, making sure all that is done is not...
10 Web Design Trends to Watch In 2017
The New Year has arrived, and as the Christmas period begins to feel further and further away, we’re cheering ourselves up with the many exciting things to come over the next 12...
Working with SIFA
We had the pleasure of working with SIFA Fireside for this project. Creating them a brochure explaining their services and opportunities for homeless people. Start Firstly a meeting was arranged with SIFA...
Branding. What’s the true cost of getting it wrong?
Branding. It’s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than...
How to talk to multiple target audiences
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
3 Common Branding Mistakes To Avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...
The Importance Of Your Logo
Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers. Whilst it’s not...
The Value Of Trademarks
Branding is the key to any new business venture, and with branding comes the brand name itself. The most common way to protect your brand name is to have it trademarked, as...
The Weirdest Trademarks in the World
Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut...
What Are The 4 Types of Logos?
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other...
Why Is Packaging Design So Important?
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
Is Printed media a waste of money?
We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right...
Contact forms vs Contact details
Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact...
We’ve moved!
We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The...
How to Increase Employee Motivation
Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1. Collaborate Goals Working with employees to help set and develop...
Why Branding Matters
Understanding why branding matters can seem a lower-order priority. Running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it...
What Are The 5 Characteristics of A Logo?
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...
3 Ways To Build More Trust In a Digital World
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Are face to face meetings necessary?
Emails, phone calls, letters, social media… today there are so many ways of getting in touch with people that we can sometimes forget how important it is to meet face to face....
Digitally Delivering our Discovery Session
A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the...
Why Animation Isn’t Mickey-mouse Design
Crafting Creative Content Marketing
Stay Ahead of the Game: Refine Your Website and Save Money
UX In Contact Forms: Essentials To Turn Leads Into Conversions
A contact form can seem a simple thing: a means of enabling users to send to an organisation a query or question. The truth, however, is that they are more complex than...
When Did You Last Ask Someone Impartial for Website Feedback?
Can you see the wood for the trees? Are you being a bit short-sighted? Perhaps you’re experiencing tunnel vision? These clichés all exist to describe the familiar scenario in which a person...
Security vs. convenience in the payment experience
What matters most to online shoppers? Accepting payments online has become a fact of life for many businesses. Visitors to many kinds of websites now often expect to be able to purchase...
What are you paying for with a new website?
So you want a new website. Good choice! We think websites are good things, and new ones almost always offer a lot of opportunities to a business for improving and enhancing how...
Why WordPress is great for SEO
According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good...
How to Write a High-Quality Web Design Brief
A project is like a journey. Each has a destination, and the aim is to reach that place on time and on budget. This never happens by accident. A well written web...
