Creative insights
Me, myself and I: The debilitating self-doubt of imposter syndrome
Just last month Squibble, my web design agency, won the prestigious AI Business Excellence Award, and last year I was personally recognised with the Forward Ladies Women in Business Awards. I employ...
Culture, branding and being real – why culture always beats strategy
Culture, branding and being real – why culture always beats strategy Two weeks ago, the Squibble team were lucky enough to listen to a seminar from NAConsulting, hosted by Natwest. The day was based around...
Your friends are saying you could be the next Mark Zuckerberg – Are they right?
Your friends are saying you could be the next Mark Zuckerberg – Are they right? We know that feeling, that adrenaline pumping, tummy churning feeling – that moment you strike on a...
How to create a global brand
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand...
Independent eCommerce versus the world
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that...
2017: Branding challenges, opportunities and change
Branding – it’s a tough task to get right for the average SME. Transitioning your thinking from visuals alone to understanding that branding is everything (from the tone of voice through to...
How to Grow Your Business With A Marketing Plan
Marketing plans, an often over looked utility by some businesses, can help you grow your business because they provide a clear set of objectives, making sure all that is done is not...
User Experience vs User Interface
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
How to Build Brand Consistency into Your Digital Design
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
How to talk to multiple target audiences
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
3 Common Branding Mistakes To Avoid
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...
The Importance Of Your Logo
Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers. Whilst it’s not...
The Value Of Trademarks
Branding is the key to any new business venture, and with branding comes the brand name itself. The most common way to protect your brand name is to have it trademarked, as...
The Weirdest Trademarks in the World
Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut...
Is Printed media a waste of money?
We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right...
Contact forms vs Contact details
Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact...
We’ve moved!
We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The...
How to Increase Employee Motivation
Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1. Collaborate Goals Working with employees to help set and develop...
What Makes A Bad Website Design?
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
How Much Should A Website Design Cost?
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
What Is The Purpose of Rebranding?
Rebranding: It’s not just about throwing out the old and bringing in the new willy-nilly. It’s akin to taking a trusted old wardrobe, recognising its essence, and then updating it to strut...
The 3 Most Powerful KPIs To Help Your Business Grow
From conversations I’ve had with local business owners recently most have told me that they have had to revaluate their business goals and sales targets. For some COVID-19 has wiped their pipeline...
Why Branding Matters
Understanding why branding matters can seem a lower-order priority. Running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it...
What Are The 5 Characteristics of A Logo?
Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...
3 Ways To Build More Trust In a Digital World
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
How to Choose the Best Ecommerce Platform For Your Business
Overwhelmed By All The Design Agencies?
Stay Ahead of the Game: Refine Your Website and Save Money
UX In Contact Forms: Essentials To Turn Leads Into Conversions
A contact form can seem a simple thing: a means of enabling users to send to an organisation a query or question. The truth, however, is that they are more complex than...
When Did You Last Ask Someone Impartial for Website Feedback?
Can you see the wood for the trees? Are you being a bit short-sighted? Perhaps you’re experiencing tunnel vision? These clichés all exist to describe the familiar scenario in which a person...
Security vs. convenience in the payment experience
What matters most to online shoppers? Accepting payments online has become a fact of life for many businesses. Visitors to many kinds of websites now often expect to be able to purchase...
What are you paying for with a new website?
So you want a new website. Good choice! We think websites are good things, and new ones almost always offer a lot of opportunities to a business for improving and enhancing how...
