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Getting stakeholder buy-in for your marketing initiatives

Having the support of your stakeholders when it comes to marketing is so important. Without their support, even the most well-planned, on-brand & innovative marketing initiatives can fall short. And we know,...

Feel like you’re running a marketing marathon with no finish line? 8 tips to keep up the marketing momentum

Marketing as a solo marketer often feels like an endless marathon. With rapidly changing trends, constant pressure to innovate, no one to bounce ideas off & the ever-present need to prove ROI,...

BIMA100 Squibble Kim Leary

Founder of Birmingham Marketing Agency Named Among UK’s Most Influential in Digital and Technology

Kim Leary, the founder of Squibble, a creative design agency based on Colmore Row in Birmingham, has been recognised as one of the 100 most influential people in the UK’s digital industry....

ROI Web Design

How Do I Show ROI on a New Website?

How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...

The Essential Checklist for a Website Refresh

The Essential Checklist for a Website Refresh Refreshing your website is a vital activity that ensures your online presence remains effective, engaging, and in line with the latest technological advancements and user...

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Design ideas on a page

Transforming your B2B website into a conversion powerhouse in 8 steps

Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...

canva

3 simple steps to navigate the blending of marketing & design roles

Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...

What Are Brand Guidelines?

What Are Brand Guidelines? A Comprehensive Guide to Crafting and Implementing Brand Consistency. In today’s fierce business landscape, consistent branding is paramount for success. This definitive guide unravels brand guidelines’ intricacies and...

Crafting a compelling value proposition

Crafting a compelling value proposition Words like ‘innovation’ and ‘differentiation’ are often thrown around. But at the core of these ideas that’s where the concept of the value proposition comes into play....

Read our Web Design Posts

ROI Web Design

How Do I Show ROI on a New Website?

How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...

The Essential Checklist for a Website Refresh

The Essential Checklist for a Website Refresh Refreshing your website is a vital activity that ensures your online presence remains effective, engaging, and in line with the latest technological advancements and user...

mapping out a user journey

UI/UX Strategies to Increase Website Conversions

UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...

Read our UX Design Posts

mapping out a user journey

UI/UX Strategies to Increase Website Conversions

UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...

Navigating the Fields of UX, Graphic Design, and Web Design

Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights...

The Importance of UI & UX in B2B Sales

Oh, the glitzy world of B2B sales! Every detail matters, and guess what’s at the forefront? Yup, the design and user-friendliness of digital platforms. Dive into this digital rabbit hole and discover...

weirdest-trademarks

The Weirdest Trademarks in the World

Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut...

logo-designs

What Are The 4 Types of Logos?

Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real.  On the other...

packaging-design

Why Is Packaging Design So Important?

Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...

What Makes Good Packaging Design?

Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...

bad-website-design

What Makes A Bad Website Design?

Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...

top-view-graphic-designer-working-with-graphic-tablet-laptop

Why Graphic Design Is Important for Any Business

Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the...

rebranding

What Is The Purpose of Rebranding?

What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...

graphic-design

Graphic Design: What’s It All About?

Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has...

branding

Why Branding Matters

Understanding why branding matters can seem a lower-order priority. Running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it...

branding

Why Branding Matters

Understanding why branding matters can seem a lower-order priority. Running any kind of organisation, considering its logos or typefaces can feel like a distraction from the nuts and bolts of making it...

logo-design-on-paper

What Are The 5 Characteristics of A Logo?

Like most things of a certain type, logos share certain characteristics – or at least the good ones do. It might be true that all bad logos are bad in different ways;...

build-trust

3 Ways To Build More Trust In a Digital World

In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...

face-to-face-meeting

Are face to face meetings necessary?

Emails, phone calls, letters, social media… today there are so many ways of getting in touch with people that we can sometimes forget how important it is to meet face to face....

discovery-session

Digitally Delivering our Discovery Session

A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the...

animation

Why Animation Isn’t Mickey-mouse Design

There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have...
icream-cone-cloud

Crafting Creative Content Marketing

“Content marketing” is one of those industry phrases that can sound a bit meaningless at first glance: doesn’t all marketing use content in some way to make a point? Of course, that’s...
wordpress-for-seo

Why WordPress is great for SEO

According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good...

importance-of-seo

What is SEO and do I need it?

‘Google it’ is the answer to every question these days. A few clicks and you have you answer. But not many of us search through the pages and pages of results we...

getting-feedback

When Did You Last Ask Someone Impartial for Website Feedback?

Can you see the wood for the trees? Are you being a bit short-sighted? Perhaps you’re experiencing tunnel vision? These clichés all exist to describe the familiar scenario in which a person...

online-security

Security vs. convenience in the payment experience

What matters most to online shoppers? Accepting payments online has become a fact of life for many businesses. Visitors to many kinds of websites now often expect to be able to purchase...

paying-for-a-new-website

What are you paying for with a new website?

So you want a new website. Good choice! We think websites are good things, and new ones almost always offer a lot of opportunities to a business for improving and enhancing how...

wordpress-for-seo

Why WordPress is great for SEO

According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good...

writing-a-website-brief

How to Write a High-Quality Web Design Brief

A project is like a journey. Each has a destination, and the aim is to reach that place on time and on budget. This never happens by accident. A well written web...

importance-of-user-experience

Why UX Is Important for Your Website

News flash for those not in the know: UX is not the latest Star Wars droid (who can improve on BB-8 anyway?). In web design, UX – or user experience – is...