Creative insights
Kim nominated for Businesswomen of the Year 2018
Award season is upon us and our very own MD, Kim, has been nominated for Businesswomen of the Year at the esteemed and ever popular Birmingham Awards. Shortlisted nominees will be announced on 28th...
Squibble Nominated for Creative and Digital Agency of the year 2018
On the 11th October we’ll be defending our title as holders of the Creative and Digital Agency of the year and fighting to protect our position. In the orange corner – it’s...
SEO and all it’s complexities
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
Me, myself and I: The debilitating self-doubt of imposter syndrome
Just last month Squibble, my web design agency, won the prestigious AI Business Excellence Award, and last year I was personally recognised with the Forward Ladies Women in Business Awards. I employ...
Culture, branding and being real – why culture always beats strategy
Culture, branding and being real – why culture always beats strategy Two weeks ago, the Squibble team were lucky enough to listen to a seminar from NAConsulting, hosted by Natwest. The day was based around...
Your friends are saying you could be the next Mark Zuckerberg – Are they right?
Your friends are saying you could be the next Mark Zuckerberg – Are they right? We know that feeling, that adrenaline pumping, tummy churning feeling – that moment you strike on a...
How to create a global brand
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand...
Successfully Launching a Rebrand: Strategies for a Smooth Transition
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh opportunities. A rebrand marks a significant shift in a company’s journey. It presents a chance to...
The Core Principles of a Rebrand: Revitalising Your Brand for Success
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
How to Conduct a Brand Audit: A Comprehensive Guide for Businesses
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
How to Measure the Success of Your Rebrand
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
User Experience vs User Interface
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
How to Build Brand Consistency into Your Digital Design
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
Why have a blog?
What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition...
SEO and all it’s complexities
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
How to create a global brand
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand...
Independent eCommerce versus the world
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that...
Most of your website visitors don’t trust you. Here’s how to turn it around.
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....
How to design a memorable business card.
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important for...
How to design a great E-Commerce site
Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online...
What Are The 4 Types of Logos?
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other...
Why Is Packaging Design So Important?
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
What Makes Good Packaging Design?
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
What Makes A Bad Website Design?
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
How Much Should A Website Design Cost?
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
What Is The Purpose of Rebranding?
The purpose of rebranding can be easily expressed: to give the corporate image of a business – the public face a company uses to communicate with its customers – a facelift. Whatever the...
The 3 Most Powerful KPIs To Help Your Business Grow
From conversations I’ve had with local business owners recently most have told me that they have had to revaluate their business goals and sales targets. For some COVID-19 has wiped their pipeline...
What is WooCommerce & Who Should Use It?
Key discussion points: Podcast Transcribe James Gurd [00:00:05] Hello and welcome to Episode 28 of the Replatform podcast. Thanks, as always for listening in. It’s myself, James. I’m joined, as always by...
ReCX Meets Kim Leary from Squibble and Chair of Birmingham Tech Week
A huge thank you to Dan for asking me to join him on his podcast. Below is a breakdown of what we discussed, I hope you enjoy listening to my story and...
Digitally Delivering our Discovery Session
A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the...
How To Convert Users Into Customers Online
Site Speed Is Everything
How to Choose the Best Ecommerce Platform For Your Business
