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Getting stakeholder buy-in for your marketing initiatives

Having the support of your stakeholders when it comes to marketing is so important. Without their support, even the most well-planned, on-brand & innovative marketing initiatives can fall short. And we know,...

Feel like you’re running a marketing marathon with no finish line? 8 tips to keep up the marketing momentum

Marketing as a solo marketer often feels like an endless marathon. With rapidly changing trends, constant pressure to innovate, no one to bounce ideas off & the ever-present need to prove ROI,...

BIMA100 Squibble Kim Leary

Founder of Birmingham Marketing Agency Named Among UK’s Most Influential in Digital and Technology

Kim Leary, the founder of Squibble, a creative design agency based on Colmore Row in Birmingham, has been recognised as one of the 100 most influential people in the UK’s digital industry....

ROI Web Design

How Do I Show ROI on a New Website?

How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...

The Essential Checklist for a Website Refresh

The Essential Checklist for a Website Refresh Refreshing your website is a vital activity that ensures your online presence remains effective, engaging, and in line with the latest technological advancements and user...

Read our Branding Posts

Design ideas on a page

Transforming your B2B website into a conversion powerhouse in 8 steps

Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...

canva

3 simple steps to navigate the blending of marketing & design roles

Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...

What Are Brand Guidelines?

What Are Brand Guidelines? A Comprehensive Guide to Crafting and Implementing Brand Consistency. In today’s fierce business landscape, consistent branding is paramount for success. This definitive guide unravels brand guidelines’ intricacies and...

Crafting a compelling value proposition

Crafting a compelling value proposition Words like ‘innovation’ and ‘differentiation’ are often thrown around. But at the core of these ideas that’s where the concept of the value proposition comes into play....

Read our Web Design Posts

ROI Web Design

How Do I Show ROI on a New Website?

How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...

The Essential Checklist for a Website Refresh

The Essential Checklist for a Website Refresh Refreshing your website is a vital activity that ensures your online presence remains effective, engaging, and in line with the latest technological advancements and user...

mapping out a user journey

UI/UX Strategies to Increase Website Conversions

UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...

Read our UX Design Posts

mapping out a user journey

UI/UX Strategies to Increase Website Conversions

UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...

Navigating the Fields of UX, Graphic Design, and Web Design

Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights...

The Importance of UI & UX in B2B Sales

Oh, the glitzy world of B2B sales! Every detail matters, and guess what’s at the forefront? Yup, the design and user-friendliness of digital platforms. Dive into this digital rabbit hole and discover...

How to Conduct a Brand Audit: A Comprehensive Guide for Businesses

Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...

How to Measure the Success of Your Rebrand

A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...

Brand evolution – why branding is important in marketing design.

We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....

User Experience vs User Interface

User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...

How to Build Brand Consistency into Your Digital Design

From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...

How to talk to multiple target audiences

BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...

branding-mistakes

3 Common Branding Mistakes To Avoid

Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...

importance-of-a-logo

The Importance Of Your Logo

Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers.  Whilst it’s not...

trademarks

The Value Of Trademarks

Branding is the key to any new business venture, and with branding comes the brand name itself.  The most common way to protect your brand name is to have it trademarked, as...

website-visitors

Most of your website visitors don’t trust you. Here’s how to turn it around.

Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....

business-card-design

How to design a memorable business card.

A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important...

online-shopping

How to design a great E-Commerce site

Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online...

Is Printed media a waste of money?

We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right...

communication

Contact forms vs Contact details

Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact...

squibble-wall

We’ve moved!

We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The...

happy-employees

How to Increase Employee Motivation

Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1.  Collaborate Goals Working with employees to help set and develop...

How to Build Brand Consistency into Your Digital Design

From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...

How to talk to multiple target audiences

BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...

logo-designs

What Are The 4 Types of Logos?

Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real.  On the other...

packaging-design

Why Is Packaging Design So Important?

Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...

What Makes Good Packaging Design?

Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...

bad-website-design

What Makes A Bad Website Design?

Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...

man-holding-card

How Much Should A Website Design Cost?

It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...

rebranding

What Is The Purpose of Rebranding?

What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...

chess-players

The 3 Most Powerful KPIs To Help Your Business Grow