Creative insights
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As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Having the support of your stakeholders when it comes to marketing is so important. Without their support, even the most well-planned, on-brand & innovative marketing initiatives can fall short. And we know,...
Marketing as a solo marketer often feels like an endless marathon. With rapidly changing trends, constant pressure to innovate, no one to bounce ideas off & the ever-present need to prove ROI,...
Kim Leary, the founder of Squibble, a creative design agency based on Colmore Row in Birmingham, has been recognised as one of the 100 most influential people in the UK’s digital industry....
How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...
Read our Branding Posts
As a marketer, you might find it challenging to make your brand stand out, especially when everything seems to look the same. Whether it’s the cars on the road or the modern...
Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to...
Over the past few years, we’ve seen the boundaries blurring between marketing roles & design roles. More & more we’re seeing designers, traditionally tasked with bringing creative visions to life, now being...
What Are Brand Guidelines? A Comprehensive Guide to Crafting and Implementing Brand Consistency. In today’s fierce business landscape, consistent branding is paramount for success. This definitive guide unravels brand guidelines’ intricacies and...
Read our Web Design Posts
How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an...
The Essential Checklist for a Website Refresh Refreshing your website is a vital activity that ensures your online presence remains effective, engaging, and in line with the latest technological advancements and user...
UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...
Read our UX Design Posts
UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial...
Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights...
Oh, the glitzy world of B2B sales! Every detail matters, and guess what’s at the forefront? Yup, the design and user-friendliness of digital platforms. Dive into this digital rabbit hole and discover...
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
User Experience vs User Interface Dropping the terms UX or UI into a casual conversation is a surefire way to stop it in its tracks, but if you’re a business owner, you...
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it...
Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers. Whilst it’s not...
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important...
Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online...
We recently launched our new magazine, ENGAGE… for success. We decided to publish an online and printed version. But does anyone really take any notice printed media these days? Did we do the right...
Do you need your contact details on your website? Or is it simpler to have a contact form? Many websites (especially stores) have removed their contact details in favour of a contact...
We’ve moved! After a week of squeezing desks through doorways, struggling to carry chairs down stairs and finally deciding where everything should go we have successfully moved into our new office! The...
Employee motivation is an important aspect of business development and without it, businesses would lack the drive needed for substantial productivity. 1. Collaborate Goals Working with employees to help set and develop...
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other...
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say,...
It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth,...
What Is The Purpose of Rebranding? Rebranding a business isn’t just about aesthetics; it’s a strategic decision driven by various critical needs. Firstly, a company may rebrand to update an outdated brand...
Key discussion points: Podcast Transcribe James Gurd [00:00:05] Hello and welcome to Episode 28 of the Replatform podcast. Thanks, as always for listening in. It’s myself, James. I’m joined, as always by...
A huge thank you to Dan for asking me to join him on his podcast. Below is a breakdown of what we discussed, I hope you enjoy listening to my story and...
A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the...
A contact form can seem a simple thing: a means of enabling users to send to an organisation a query or question. The truth, however, is that they are more complex than...
