Creative insights
Why WordPress is great for SEO
According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good...
Why have a blog?
What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition...
It’s the bout of the year – Squibble fights to retain its title
It’s official – on the 11th October we’ll be defending our title as holders of the Creative and Digital Agency of the year and fighting to protect our position. In the orange...
What is SEO and do I need it?
‘Google it’ is the answer to every question these days. A few clicks and you have you answer. But not many of us search through the pages and pages of results we...
Kim nominated for Businesswomen of the Year 2018
Award season is upon us and our very own MD, Kim, has been nominated for Businesswomen of the Year at the esteemed and ever popular Birmingham Awards. Shortlisted nominees will be announced on 28th...
Squibble Nominated for Creative and Digital Agency of the year 2018
On the 11th October we’ll be defending our title as holders of the Creative and Digital Agency of the year and fighting to protect our position. In the orange corner – it’s...
SEO and all it’s complexities
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
How to Create Brand Sustainability Online: Building a Strong and Resilient Digital Presence
Where a brand’s longevity is at stake, brand sustainability has emerged as a linchpin for enduring success. So, what is brand sustainability in this context? And how does one foster it amidst...
The Squibble Rebrand Checklist: A Step-by-Step Guide to a Successful Brand Transformation
Welcome to the Squibble Rebrand Checklist, a comprehensive guide to help you navigate through the process of a successful brand transformation. In this guide, we’ll provide you with a systematic approach to...
Successfully Launching a Rebrand: Strategies for a Smooth Transition
Rebranding has emerged as a vital strategy for companies aiming to stay relevant and seize fresh opportunities. A rebrand marks a significant shift in a company’s journey. It presents a chance to...
The Core Principles of a Rebrand: Revitalising Your Brand for Success
The definition and importance of a rebrand must be balanced. A rebranding effort involves reshaping and repositioning your brand to adapt to changing market dynamics and ensure longevity. Staying relevant and competitive...
How to Conduct a Brand Audit: A Comprehensive Guide for Businesses
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined brand is crucial for success. However, as market trends and consumer preferences evolve, it’s essential for...
How to Measure the Success of Your Rebrand
A rebrand can be a tricky beast to navigate. When done correctly, it can make a big difference in your sales, brand awareness and so much more, but tracking and measuring the...
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
Why have a blog?
What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition...
SEO and all it’s complexities
Search Engines are complex machines. They sweep through millions of web pages and rank them all in order of, well, what? This summary seeks to try and explain their methods and how...
How to create a global brand
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand...
Independent eCommerce versus the world
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that...
Most of your website visitors don’t trust you. Here’s how to turn it around.
Website visitors are seriously tricky customers – filled with mistrust and arriving with a protective defence that’s been built from years of digital marketing messages being thrust at them from every angle....
How to design a memorable business card.
A business card acts as a reminder to your contacts of who you are and what company you work for. Your business card should be sharing the information that is most important for...
How to design a great E-Commerce site
Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online...
The Squibble Rebrand Checklist: A Step-by-Step Guide to a Successful Brand Transformation
Welcome to the Squibble Rebrand Checklist, a comprehensive guide to help you navigate through the process of a successful brand transformation. In this guide, we’ll provide you with a systematic approach to...
Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution....
How to Build Brand Consistency into Your Digital Design
From managing budgets to researching competitors, marketing managers do it all. With so much on your plate, it’s easy to forget the basics, but brand consistency should never be overlooked. According to...
How to talk to multiple target audiences
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you...
What Are The 4 Types of Logos?
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other...
Why Is Packaging Design So Important?
Packaging is how a product presents itself. It’s also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot,...
What Makes Good Packaging Design?
Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design...
3 Ways To Build More Trust In a Digital World
In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We...
Does a new business need a website?
Is a website necessary for a business that is only just starting out? Before you begin to make sales and generate a large amount of business, is there any point in spending...
What is WooCommerce & Who Should Use It?
Key discussion points: Podcast Transcribe James Gurd [00:00:05] Hello and welcome to Episode 28 of the Replatform podcast. Thanks, as always for listening in. It’s myself, James. I’m joined, as always by...
ReCX Meets Kim Leary from Squibble and Chair of Birmingham Tech Week
A huge thank you to Dan for asking me to join him on his podcast. Below is a breakdown of what we discussed, I hope you enjoy listening to my story and...
Digitally Delivering our Discovery Session
A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the...