the value of pop culture trademarks

The Value Of Trademarks

Branding is the key to any new business venture, and with branding comes the brand name itself.  The most common way to protect your brand name is to have it trademarked, as trademarking can allow you to release merchandise, market and operate in numerous markets (as long as you select …

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the weirdest trademarks in the world

The Weirdest Trademarks in the World

Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut and simple. They can be put in place to prevent people from selling fake merchandise, like phone cases …

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Graphic Design: What’s It All About?

Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has been designed visually to evoke a mood or a message has had some element of graphic design applied …

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Building Trust

3 Ways To Build More Trust In a Digital World

In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We all know and love the old cliche “people buy from people” and that’s all well and good when …

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Top 3 Branding Mistakes.004

Top 3 Branding Mistakes That Most Tech-Led Companies Make

Watch the talk above, download the slides or read about it below 🙂 Hello and welcome. So let’s start and for many Branding is chronically misunderstood. From people thinking that branding can be “done” in an afternoon to companies just ignoring it altogether. It’s a key area that can make …

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Does a new business need a website?

Is a website necessary for a business that is only just starting out? Before you begin to make sales and generate a large amount of business, is there any point in spending money on a website? Will anyone find your site? In this blog post, I hope to answer this …

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Are face to face meetings necessary?

Emails, phone calls, letters, social media… today there are so many ways of getting in touch with people that we can sometimes forget how important it is to meet face to face. It can sometimes be hard to meet all your clients and contacts in person in the business world, …

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WooCommerce

What is WooCommerce & Who Should Use It?

Key discussion points: Where does WooCommerce sit in the ecommerce vendor market? What types of business does it suit & why? What are the pros and cons of the platform? Out the box, how good is the core performance? What do your developers like and dislike about Woo? Podcast Transcribe …

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strenghts-weaknesses

The importance of knowing your Strengths and Weaknesses

SWOT Grow your business and dodge threats by writing a SWOT. What it is A SWOT Analysis helps you to discover your business’ strengths, weaknesses, opportunities and threats. Strengths and weaknesses can be found internally, whereas opportunities and threats are external to your company. How its helpful Assessing your business’ …

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Why WordPress is great for SEO

According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good advertising alone. WordPress works, and it works well. We’re going to focus on the SEO benefits that come …

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Why keep a blog?

Why have a blog?

What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition of a blog to every website. The figures Statistics show that a blog can really help your business …

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