Posted at 16:37h
Branding – it’s a tough task to get right for the average SME. Transitioning your thinking from visuals alone to understanding that branding is everything (from the tone of voice through to ethos and values) demands time and careful consideration. And just when you thought you’d made it through the quagmire of branding, along comes consumer change and new branding trends. This change is inevitable – and it should be embraced (if only for the fact that it can’t be avoided). What’s more, along with change comes opportunity. So here we look to the future – the next 12 months of it – exploring the challenges and opportunities for your SME brand – whether you see them as challenge or opportunity, depends very much on your mindset.