Branding. What’s the true cost of getting it wrong?

Branding. What's the true cost of getting it wrong

Branding. It’s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than any of these single elements. Sure, it can be said to involve all of them – but at its most fundamental level, branding is what encapsulates a company͛s USP, it is what communicates their values, their identity and what it is that connects a business, with its target market. It͛s incredibly important. And when companies get it wrong, the results can be …

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