How to Write a High Quality Logo Brief

'Escape Brum' logo development

We all know that logos matter: at their best, they are an instantly recognisable motif – a short-hand for your company, its products and values. They’re invaluable calling cards, and often central to a marketing strategy. Something so important, of course, doesn’t happen by accident. Distilling an organisation’s brand into a single graphical element takes a lot of thought, a dash of creativity and a good deal of graft.  From a designer’s perspective, nothing is more important to this process than a good brief. Providing a designer with a clear …

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Culture, branding and being real – why culture always beats strategy

Culture beats strategy

Culture, branding and being real – why culture always beats strategy  Two weeks ago, the Squibble team were lucky enough to listen to a seminar from NAConsulting, hosted by Natwest. The day was based around the notion that “culture beats strategy” – and we have to say, we completely agree. But this got us to thinking – how many companies consider their culture? How many brands have even thought about what ‘culture’ really represents? Here we explain why we think culture truly does matter. And more to the point, how without a set …

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How to create a global brand

How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand is the third-largest of its kind in the world, they’ve hard earned their image. Except their image wasn’t so effective when they launched in Spain, where their slogan “Turn It Loose” was translated – into a colloquial term for having diarrhoea. Safe to say some expensive damage limitation was required to rectify the issue. Moral of the story? …

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Branding. What’s the true cost of getting it wrong?

Branding. What's the true cost of getting it wrong

Branding. It’s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than any of these single elements. Sure, it can be said to involve all of them – but at its most fundamental level, branding is what encapsulates a company͛s USP, it is what communicates their values, their identity and what it is that connects a business, with its target market. It͛s incredibly important. And when companies get it wrong, the results can be …

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