You Should (Probably) Carry out a Brand Audit. Here’s How,

Your branding – getting to grips with what works and what doesn’t is every bit as important as analysis in other areas of your business. But don’t mistake this for an airy-fairy process of colour, design and styles. We want to be clear – a successful brand audit absolutely relies on data. If you’re thinking about embarking on a re-brand, there’s a lot you need to know. In this guide, we’ll walk you through the what (and the what not), the why, who and how. The What Not… You don’t …

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Digitally Delivering our Discovery Session

Branding Discovery Session

A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the business operates and how they interact with customers. We do this to make sure we understand how the website should work and where we should focus our efforts to make improvements. We have a set method in which we deliver this. It’s designed in such a way that encourages conversation and enables perceptions to be challenged. The goal …

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UX In Contact Forms: Essentials To Turn Leads Into Conversions

A contact form can seem a simple thing: a means of enabling users to send to an organisation a query or question. The truth, however, is that they are more complex than that – if their full potential is to be realised. You need to get the user experience – or UX – right. Contact forms require thought – and they demand good UX design. A poorly considered contact form will not be user-friendly, and that will mean that you will gather much less data than you might otherwise. The …

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When Did You Last Ask Someone Impartial for Website Feedback?

A website user experience good UX

Can you see the wood for the trees? Are you being a bit short-sighted? Perhaps you’re experiencing tunnel vision? These clichés all exist to describe the familiar scenario in which a person is too close to something to understand it fully. This is a risk in any project, and web design is no different: anyone who spends ages slaving over a site knows the feeling: once it’s done, the necessary objective point of view might best come from outside. What’s The Point? Of course, there is no replacing a business’s …

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Security vs. convenience in the payment experience

e-commerce payments on websites

What matters most to online shoppers? Accepting payments online has become a fact of life for many businesses. Visitors to many kinds of websites now often expect to be able to purchase goods and services direct from the web – and businesses must meet that need to retain their custom. Engaging with ecommerce makes demands upon a business. The requirements of web design shift and change in this context, and new functionality has to be built in. Product descriptions and other content has to be written and produced. This takes …

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Why UX Is Important for Your Website

importance of user experience in web design

News flash for those not in the know: UX is not the latest Star Wars droid (who can improve on BB-8 anyway?). In web design, UX – or user experience – is all about usability. It provides a focus on function, not just form. How easy is your site to use? How relevant is its content? Is it straightforward for a visitor to find the information they need? This is the stuff of UX design. Good user experiences don’t materialise by chance. Instead, they require a lot of careful thought – …

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