Why UX Is Important for Your Website

importance of user experience in web design

News flash for those not in the know: UX is not the latest Star Wars droid (who can improve on BB-8 anyway?).  In web design, UX – or user experience – is all about usability. It provides a focus on function, not just form. How easy is your site to use? How relevant is its content? Is it straightforward for a visitor to find the information they need? This is the stuff of UX design. Good user experiences don’t materialise by chance. Instead, they require a lot of careful thought …

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