Kim nominated for Businesswomen of the Year 2018

We were sitting in the office last week discussing the Boots branding and why it had never been updated. It got me wondering and I wanted to explore its history and evolution. Boots is one of Britain’s best loved brands. Built on 170 years of heritage, the Boots brand has evolved from a small herbalist … Read more

Branding is the key to any new business venture, and with branding comes the brand name itself.  The most common way to protect your brand name is to have it trademarked, as trademarking can allow you to release merchandise, market and operate in numerous markets (as long as you select those in your trademark application). … Read more

Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut and simple. They can be used to protect your business name against others from registering the same, so are key to your branding. … Read more