How to Create a website that Maximizes Your Brand Identity



Creative Director

I’m Kim a passionate marketer | Sharing growth insights for success | Proud founder of Squibble, empowering Midlands marketers to thrive by turning clunky websites into marketing joy | Let’s fuel your journey!


Amazing web design is not enough if you want your website to be successful. The key to a successful web design is that it needs to reflect your brand identity, through the colours, text, images, navigation and everything else you choose to use. Think that when someone goes on your website for the first time, you want them to immediately understand your brand identity and our values and ideas.

Many people today do not read web pages, they rather see and interoperate, which means that the visual side of your web site is your key area of communication with new visitors. Your website is the most important component of your online presence, so its crucial to be in sync with your brand identity.

Here are some useful tips for creating a website that shows the uniqueness of your business and that established your brand:

  • Optimized Content

To enable your brand to stand out, provide meaning and reflect a certain feel, the key aspect to achieving this is to have high-quality content that demonstrates your brands uniqueness and feel. The perfect elements are eye-catching photos, compelling and valuable information and anything else original that fits in with your company. In this blog we have previously talked bout how important it is to show that your brand is relevant to a certain lifestyle and target audience. Optimising your content and giving your target audience something of value when they visit your website, is something that makes the come back for more. Its all about understanding your target market, for so to develop a brand image that meet this target.

Also worth mentioning, is that good content, is appreciated by search engines and in the long term it will improve your SEO.

  • Logo

A strong logo is a very important part of your branding strategy. It is the visual symbol of your company’s name.

  • Call to Action

When developing a website, call – to – action should be a crucial element in the user experience of the site. Draw attention to your call-to-action, preferably leave some black space around it, and make it stand out.

  • Colours and Fonts

In our two previous blog posts Designing A Brand Identity and Tips for brand building with web design we talked about how important it is that the colour scheme and the fonts your choose to use in your branding and website, compliments your brand, what you stand for and who you are as a brand. It is important to keep these consistent across all platforms, from the stationary pen to the web design.

  • Apps and Widget

To enhance the user experience on your website, there is endless amounts of apps out there that you can add. But remember, quality is better than quantity. A top tip from us is to select an app(s) that fit your target market and share the same tone of vice of your brand. This again, creates consistency across the user touch points and reinforces your brand.

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