How important is Typography within your composition?

I often think that Typography is overlooked in print and digital artwork. For me it is the je ne sais quoi! It will either make or break the image, more often or not probably breaking it. I believe that some people don’t think of typography as an important part of designing or an art form. “It’s just a font, we have loads, and they look so similar!” (I hear you gasp designers) At the risk of boring those said believers I will ask one question: Do you realise how much …

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