Website design has come leaps and bounds since it was first made commercially available, way back in the 1990’s. Today the webpage holds a lot of weight, as the one single place where information is transformed into an easily accessible matrix of links. In a business sense, the web page has become the central location to synthesize all things business related. Whether it’s showcasing the latest product or services, offering engaging content such as blogs or providing mandatory information for key stakeholders, its all a matter of convenience. People need to know where, when and how to source information and with the web page, it’s easily achievable. In saying this, the analogy about the web page acting as the home of the business does not seem so odd. With such a busy market place, businesses really need to stand out with interior and exterior design – interior design being webpage functionality and exterior design being aesthetic characteristics.
The idea here is that you should treat your webpage as you would treat the very homes you live in, providing a clean, welcoming and engaging environment. In turn, your customers should feel at home on the basis of trust, community and understanding – essential factors to help your business grow.