Why is a good logo design so important?

When people ask me to design them a logo I always ask a set of questions which are supposed to encourage the client to think about what they want. Quite often they don’t actually know but a logo is the most important thing to get right. A logo is what represents you, your company and your values. It is more likely that someone see’s your logo before they see or meet you. Whether you are the most approachable or best sales person in the world if you are not face …

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