How important is Typography within your composition?

I often think that Typography is overlooked in print and digital artwork. For me it is the je ne sais quoi! It will either make or break the image, more often or not probably breaking it. I believe that some people don’t think of typography as an important part of designing or an art form. “It’s just a font, we have loads, and they look so similar!” (I hear you gasp designers) At the risk of boring those said believers I will ask one question: Do you realise how much …

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Why is a good logo design so important?

When people ask me to design them a logo I always ask a set of questions which are supposed to encourage the client to think about what they want. Quite often they don’t actually know but a logo is the most important thing to get right. A logo is what represents you, your company and your values. It is more likely that someone see’s your logo before they see or meet you. Whether you are the most approachable or best sales person in the world if you are not face …

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