Get started

Web Design

How to Measure Trust on Your Website

by
Web designer typing on a keyboard

How to Measure Trust on Your Website Trust is rarely discussed in performance reports. It doesn’t sit neatly inside Google Analytics dashboards, and it isn’t as obvious as traffic, impressions or conversion rates. Yet for marketers and business owners, trust is often the hidden factor behind whether a website generates enquiries or quietly loses them. … Read more

Before you redesign: 4 questions to ask about performance

by

Redesigning your website can feel like the answer to every digital problem: slow load times, high bounce rates, low conversions.  But a full redesign is a big investment.  Before you commit, it’s worth asking: Do you really need a redesign or can you improve performance without starting from scratch? Here are four key questions to … Read more

Clarity before creativity: Why should strategy come first?

by

Businesses often leap straight into the creative process in order to stand out, without first anchoring their ideas in a clear, strategic foundation.  While creativity can capture attention, only strategy can hold it and turn it into action. Here’s why clarity must come before creativity: Creativity without strategy is just noise It’s easy to get … Read more

How to align marketing & leadership around website goals

by

When it comes to website projects, we see the misalignment between leadership and marketing as one of the biggest (and most costly) hurdles to get over.  Leadership teams & stakeholders often have a clear vision of where the business is headed, but marketing teams are left to interpret that vision, sometimes without the clarity or … Read more

Why aren’t your website analytics telling you the full story?

by

If you’re running a business or work in marketing, chances are you’ve spent time poring over your website analytics, tracking page views, bounce rates, session durations and more.  And while those numbers might seem like clear indicators of how your website is performing, they only reveal part of the picture. Surface-level metrics can be dangerously … Read more

How does website design influence buyer trust in seconds?

by

Imagine landing on a website for the first time. Within just 0.05 seconds, you’ve already formed an impression, often before reading a single word.  That’s how fast design influences perception. Attention spans are short and options are endless, so your website’s design can be the make-or-break factor for earning buyer trust. First impressions are (mostly) … Read more

The hidden cost of skipping strategy in digital projects

by
A room full of marketers during a strategy workshop

It’s tempting to jump straight into building. Whether it’s a new website or marketing campaign, the pressure to get it done yesterday often leads teams to skip the most critical step: strategy. But what happens when you rush in without a clear plan? You might think you’re saving time and money, but in reality, you’re … Read more

What is a website growth roadmap? (+ why you need one)

by

So many businesses treat their website like a patchwork project: a quick fix here, a new plugin there.  Without a clear strategy, it’s so easy to get stuck in a cycle of reactive updates and missed opportunities. That’s where a website growth roadmap comes in. What is a website growth roadmap? A website growth roadmap … Read more

5 signs it’s time for a full website redesign

by

If your website feels outdated, confusing or clunky, imagine what sort of first impression this could be making. It could be costing you leads, conversions and credibility. Many businesses fall into the trap of applying temporary fixes, tweaking colours, shifting buttons and updating content, without stepping back to see the bigger picture.  If you’re constantly … Read more

From traffic to leads: How SEO & CRO work together to drive results

by

You’ve done the work to get traffic. You’re ranking on page one. Your analytics show a steady stream of visitors.  So… why aren’t the leads flowing in? If you’re seeing high traffic but low conversions, you’re not alone. It’s one of the most common and frustrating challenges we see within marketing teams. The good news? … Read more

Why your website needs more than just a fresh coat of paint 

by

Because polish without purpose won’t deliver results. We’ve all heard the phrase: “Our website just needs a fresh, new look.”  And sure, on the surface, a slick redesign sounds like a win. It feels proactive. Clean. “Modern.”  But here’s the reality: visual updates without deeper strategy are a short-term fix. At best, you impress people … Read more

Why your website isn’t converting (+ how to fix it without a full redesign)

by

Let’s be honest, there’s nothing more frustrating than pouring time, money & effort into your website only to see… tumbleweeds.  Visitors are coming, but they’re not buying, booking, signing up or doing much of anything.  And while everyone tells you a “full redesign” is the answer, your budget (& your sanity) says otherwise. Here’s the … Read more

Is your website confusing customers? Here’s how to tell

by

If your website is confusing, your customers won’t stick around.  A frustrating user experience leads to lost sales, high bounce rates and a tarnished brand reputation. But how do you know if your website is causing more confusion than conversions?  Here are some common signs and practical ways to fix them: #1 High bounce rates … Read more

Overcoming stakeholder objections: How to get buy-in for your website project

by

Launching or revamping a website is a major investment, we know how hard it is to get stakeholders on board & make them see why it’s a worthwhile investment.  Competing priorities, risk aversion & scepticism about ROI can stall progress before the project even gets off the ground, sometimes it’s the hardest part of the … Read more

5 signs your website is holding your marketing success back

by

Your website is the digital face of your business, but is it working for you, or against you?  Many businesses invest heavily in marketing but fail to see results because their website isn’t set up for success.  If you’re struggling to generate leads, convert visitors or keep up with competitors, your website might be the … Read more

The true cost of a website that doesn’t feel like you

by

Your website is often the first interaction potential customers have with your brand.  But what happens when that first impression doesn’t reflect who you truly are?  A misaligned website is a website that fails to capture your brand’s identity, voice & values. And this can cost you more than you realise. Here are the hidden … Read more

Unlock decision-maker buy-in with our No Brainer Business Case

by

Are you struggling to get decision-makers & stakeholders on board with your project?  Whether you’re proposing a website redesign, strategy workshop or rebranding initiative, securing buy-in can be one of the biggest hurdles.  The real challenge isn’t proving your project’s necessity, it’s articulating its value in a way that resonates with stakeholders. ➡️ Introducing the … Read more

Why most website redesigns fail without a clear strategy

by

A website redesign is an exciting opportunity to revamp your brand’s online presence, improve user experience & drive business growth.  However, so many redesign projects fail to deliver results, not because of poor design or technical execution, but due to a lack of clear strategy.  Without a solid foundation, your business could find itself with … Read more

How small changes deliver BIG results: The power of incremental optimisation

by

Businesses often chase large-scale redesigns to improve their website’s performance.  But what if I told you the most effective way to achieve sustainable growth is through a series of small, targeted optimisations rather than a complete overhaul? At Squibble, we believe in the power of incremental optimisation.  By making strategic, data-driven changes over time, we … Read more

Why is my website navigation costing me customers?

by

Your website may look great but if visitors can’t find what they need quickly & effortlessly, they’ll leave.  Poor website navigation frustrates users, increases bounce rates & hurts conversions.  If your navigation isn’t optimised, you could lose valuable customers without realising it. The cost of poor website navigation #1 Frustrated users leave quickly Users expect … Read more

5 signs your website strategy needs a revamp

by

Your website is more than just your virtual storefront, it’s the heart of your online presence and a critical touchpoint for your audience.  And even the best websites can become messy, outdated or misaligned with business goals over time.  Recognising the signs your website strategy needs a revamp is the first step toward reclaiming its … Read more

11 actionable tips to boost your website’s conversion rate

by

Running a website can feel like an overwhelming task, especially as a solo marketer when you’re already juggling marketing, content creation & so much more.  But here’s the good news: you don’t need a big team to significantly improve your website’s conversion rates.  With strategic tweaks & some elbow grease, you can turn visitors into … Read more

The sweet spot: why smaller web design agencies outshine freelancers & bigger agencies

by

Choosing the right partner is important when taking on the huge project of redesigning & rebuilding your brand’s website.  The decision usually boils down to three options: hiring a freelancer, a smaller web design agency or a big agency.  While each has its advantages, the sweet spot lies in choosing a smaller web design agency, … Read more

It’s all buzzwords without the substance

by

I’m sure you hear agencies throwing around complex jargon, buzzwords & overly technical explanations that sound more like a foreign language than anything helpful. Terms like “API integration,” “responsive framework” & “cross-platform optimisation” can leave you feeling overwhelmed & confused. While web design agencies may see this as a way to assert their expertise, it … Read more

Balancing marketing fundamentals with innovation

by

The debate between old-school fundamentals & new-age innovation in marketing has never been more relevant.  And the challenge is clear: how do you stay ahead of the curve while preserving your brand’s core identity?  Let’s dive into how to strike the perfect balance between leveraging marketing trends & sticking to time-tested principles, ensuring that innovation … Read more

Overwhelmed by the tech side of your website?

by

We all know how important a really good website is for your website. However, creating and maintaining a website involves more than just an eye-catching design. The technical aspects like coding, hosting, security & SEO are usually a tad overwhelming especially if your expertise lies in marketing. Let’s dive into how you can manage the … Read more

Need more from your web design agency than just delivery?

by

Your brand’s website isn’t just a shop window these days, it’s an extension of your brand’s entire identity.  And, at Squibble, we believe the web design agency that builds & maintains your website should be more than just a service provider, they should be a strategic partner invested in your success.  Unfortunately, too many businesses … Read more

How Do I Show ROI on a New Website?

by
ROI Web Design

How Do I Show ROI on a New Website? When businesses invest in a new website, they need to see a return on that investment (ROI). ROI measures the profitability of an investment. In the context of websites, it refers to the value that a business gains from the money spent on creating and maintaining … Read more

The Essential Checklist for a Website Refresh

by

The Essential Checklist for a Website Refresh Refreshing your website is a vital activity that ensures your online presence remains effective, engaging, and in line with the latest technological advancements and user expectations. A well-executed website refresh can improve site performance, enhance user experience, boost SEO rankings, and safeguard against security threats. This process thoroughly … Read more

UI/UX Strategies to Increase Website Conversions

by
mapping out a user journey

UI/UX Strategies to Increase Website Conversions Leveraging First Impressions and Building Trust on your website When a user lands on your website, a critical countdown begins, setting the stage for their initial impression. This brief yet pivotal moment can determine whether they decide to engage further or leave, never to return. The design choices you … Read more

Transforming your B2B website into a conversion powerhouse in 8 steps

by
Design ideas on a page

Our comprehensive guide for Marketers so you can increase your conversions. Let’s embark on a transformative journey together, where you take the reins and unlock your website’s full potential. We’re here to guide you, but the power to turn your website into a beacon that leads your business towards unparalleled growth is in your hands. … Read more

Navigating the Fields of UX, Graphic Design, and Web Design

by

Are you eager to dive into a career in UX, graphic design, or web design? Let’s delve into a thorough guide that unravels the career avenues in these dynamic domains, offering insights that might be your stepping stone to success. The surge of adept professionals in these areas is ever-growing, so there’s a whole world … Read more

An eCommerce Website Launch Checklist for Online Success

by

Ready to take the leap into the online marketplace? Setting up an eCommerce website is your gateway to the vast world of digital retailing. A well-tailored website paves the way for attracting and retaining customers and lays the groundwork for achieving business success. A successful eCommerce venture requires thorough preparation, intricate design, secure operations, and … Read more

Mobile First Design: What Is It & Why Is It Important?

by
mobile-first

With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily access information at their fingertips, that’s easy to digest, clear on the next steps and simple to convert.  This means that mobile designs … Read more

3 Reasons Why Most Web Designs Fail

by
man-holding-ipad

If You’re Investing in a Website, Make It Work Hard for You If you’ve put money into a website, surely you’d want it to perform at its absolute best?Too often though, businesses treat their site like a box to tick. “Nobody really looks at it,” they say. But here’s the thing: your website is not … Read more

Which Web Language Is Right For Your Business?

by
web-language

Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because web languages really do matter, even if they seem a bit esoteric to most of us. A web language is the code your … Read more

Do Websites Need Maintenance?

by
web-maintenance

Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires constantly attention. Few things can survive unscathed without some TLC every now and then: we clear our cars, dust our houses, update our … Read more

What Makes A Bad Website Design?

by
bad-website-design

Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say, we should say nothing at all; but the truth is we can learn from the negative – it teaches us what to avoid. … Read more

How Much Should A Website Design Cost?

by
man-holding-card

It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth, though, is that websites are not so much expenses as they are investments – and how much a website should cost very much … Read more

Graphic Design: What’s It All About?

by
graphic-design

Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has been designed visually to evoke a mood or a message has had some element of graphic design applied to it. In our digital … Read more

What Are User Metrics?

by
user-metrics

User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot – understandably – is, “How can you measure UX?” The answer is through user metrics. It’s critical that businesses are able to measure user … Read more

Why Is User Experience So Important?

by
Why-Is-User-Experience-So-Important

Business owners and marketing managers alike hear a lot about ‘user experience’ when it comes to websites and other digital assets. It sounds important, and that isn’t hype: ‘UX’, as it’s sometimes known, very much is crucial to making the most of digital communications. But what is user experience, and how can it be measured … Read more

3 Ways To Build More Trust In a Digital World

by
build-trust

In today’s market-place, trust is everything. As a nation though, according to the Express, almost one in five people don’t trust anyone at all! Yet the key to selling is trust. We all know and love the old cliche “people buy from people” and that’s all well and good when you’re at a sales meeting … Read more

Does a new business need a website?

by
website-design

Is a website necessary for a business that is only just starting out? Before you begin to make sales and generate a large amount of business, is there any point in spending money on a website? Will anyone find your site? In this blog post, I hope to answer this question and explain why a … Read more

What is WooCommerce & Who Should Use It?

by
online-shopping

Key discussion points: Podcast Transcribe James Gurd [00:00:05] Hello and welcome to Episode 28 of the Replatform podcast. Thanks, as always for listening in. It’s myself, James. I’m joined, as always by co-host Paul Rogers. How’s it going tonight?  Paul Rogers [00:00:16] Yeah, good. Thank you. No bit tired, a little bit more tired than … Read more

Digitally Delivering our Discovery Session

by
discovery-session

A big part of what we do, at the beginning of any web or branding project, is project discovery. We hold face to face session with key stakeholders to understand how the business operates and how they interact with customers. We do this to make sure we understand how the website should work and where … Read more

How To Convert Users Into Customers Online

by
working-together

There’s a reason that the adjective “animated” is most often used in a positive sense: it suggests excitement and inspiration, energy and motion. To be animated is to attract attention, to have something extra or beyond the ordinary. It’s to stand out. Needless to say, businesses should be aiming to have all those qualities. You don’t need us to say that, in the online space, websites proliferate – and many fail to make their mark.

Site Speed Is Everything

by
site-speed

There are so many design agencies out there that it can be difficult to know where to start. From smaller to larger, all-service to web specialists, design agencies come in many shapes and sizes. Given how important a website is to a business, choosing the right one is critical. But how should organisations choose?

How to Choose the Best Ecommerce Platform For Your Business

by
shopping-on-phone

Once an optional extra, ecommerce is for many businesses now the default. As online shopping and purchasing becomes ever more widespread – and increasingly trusted by customers – companies are increasingly expected to offer direct access to the products and services via online payment gateways.

Overwhelmed By All The Design Agencies?

by
searching-for-a-design-agency

There are so many design agencies out there that it can be difficult to know where to start. From smaller to larger, all-service to web specialists, design agencies come in many shapes and sizes. Given how important a website is to a business, choosing the right one is critical. But how should organisations choose?

When Did You Last Ask Someone Impartial for Website Feedback?

by
getting-feedback

Can you see the wood for the trees? Are you being a bit short-sighted? Perhaps you’re experiencing tunnel vision? These clichés all exist to describe the familiar scenario in which a person is too close to something to understand it fully. This is a risk in any project, and web design is no different: anyone … Read more

Security vs. convenience in the payment experience

by
online-security

What matters most to online shoppers? Accepting payments online has become a fact of life for many businesses. Visitors to many kinds of websites now often expect to be able to purchase goods and services direct from the web – and businesses must meet that need to retain their custom. Engaging with ecommerce makes demands … Read more

Why WordPress is great for SEO

by
wordpress-for-seo

According to W3techs, WordPress powers 60% of all the websites (with a known content management system) on the internet. A service doesn’t reach that kind of market share on usability and good advertising alone. WordPress works, and it works well. We’re going to focus on the SEO benefits that come with using WordPress, and why … Read more

Why UX Is Important for Your Website

by
importance-of-user-experience

News flash for those not in the know: UX is not the latest Star Wars droid (who can improve on BB-8 anyway?). In web design, UX – or user experience – is all about usability. It provides a focus on function, not just form. How easy is your site to use? How relevant is its content? … Read more

Why have a blog?

by
why-have-a-blog

What does a blog add to your website? Is it really necessary or just an optional addition? In this post, I am going to put forward some strong points for the addition of a blog to every website. The figures Statistics show that a blog can really help your business to grow. Businesses with blogs … Read more

Advanced UI Animations

by

UI Animations make the web experience more interesting, interactive and entertaining and with the use of modern web technologies are being used more and more.  HTML5 has meant that animations can now be easily seen across all devices and can be scaled to any screen. 

Read more

The Repetition of UI Patterns

by

One of the side effects of responsive design has meant that a lot of sites look similar and we are seeing repetition of UI Patterns. Responsive design isn’t solely to blame however. The huge rise of WordPress sites and the booming WordPress the me market has also contributed to it.Having a similar look and layout … Read more

Why Social Media Buttons Don’t Work!

by
social-media-buttons

Most people creating a new website will ask me at some point where the social media buttons will go. But is sticking the same tired and gaudy social buttons on every page of our new website really the best way? Here’s why we don’t think so. Distraction When creating a website it’s considered best practice … Read more

How to Create a website that Maximizes Your Brand Identity

by
apple-computer

Amazing web design is not enough if you want your website to be successful. The key to a successful web design is that it needs to reflect your brand identity, through the colours, text, images, navigation and everything else you choose to use. Think that when someone goes on your website for the first time, you want them to … Read more

Essential Elements of an Effective Call-to-Action

by
call-to-action

Developing effective call to action campaigns is difficult, to get you on the right track we have gathered a few tips that is essential when aiming to developing an effective call-to-action campaign. Use Actionable Language Using verbs like `discover, unearth, find` instead of ones like `be smarter`. You should be empowering your readers to click on your … Read more

How to use a website to strengthen a brand

by
website-design

Some might argue that branding can be described as `the most valuable fixed asset of a corporation`, and this can be seen as true in the light of the highly competitive market today. Take Apple for example, their branding is so effective by how they have built their fortunes on their incredible valuable and attractive … Read more

Web Design Trends you can expect to see more of in 2015

by

he graphic design industry is continuously evolving, and as a result new trends are constantly influencing the industry, and staying on top of what is in and what is out is sometimes overwhelming. Fear not, we have had a closer look at the predicted hottest web design trends for 2015 and are excited to share … Read more

How to make pop-up boxes less irritating.

by

No one likes to click and a site and immediately be bombarded with pop-up boxes demanding their attention. But so many sites use these pop-ups to advertise their newsletters, offers and much more (even we do!) so they must work. In this article we are going to look into how to create a non annoying pop up … Read more

How has website design changed?

by

These days we expect every website we visit to be elegant, easy to use and informative. We are used to clever graphics and beautiful images and can be harsh when it But when the web began websites looked a little different. In this post I will look into how websites has changed and improved over … Read more

How to design a great E-Commerce site

by
online-shopping

Your E-commerce website is your virtual shop, it must greet people with a warm welcome, show them exactly what is on offer and be easy to navigate. It needs to convert online visitors into paying customers, especially if you are selling solely online. Here are our tips for designing a brilliant e-commerce site: Navigation It’s … Read more

The importance of strong foundations

by
laptop-google

Without strong foundations, a house can crack and collapse. Similarly, a website can begin to break apart without the right foundations. Here are the key foundations for a strong website: Domain name: Not necessarily your company name. When deciding upon your domain name, think about what people will type into Google to find your company … Read more

What is Good User Interface Design?

by
user-interface

So just what is user interface design and why is it a golden path to website success? User interface design may be seen as a customer focused approach which lends itself to ensuring that all that is done on a website is done with the customer in mind.  This may include helping website visitors to … Read more

Website Design for Business

by

Website design has come leaps and bounds since it was first made commercially available, way back in the 1990’s.  Today the webpage holds a lot of weight, as the one single place where information is transformed into an easily accessible matrix of links.  In a business sense, the web page has become the central location … Read more

How do colours affect purchases?

by
colour-samples

How do colours affect purchases? Colour and Branding Colour increases brand recognition by 80%. Why is this important? If we recognise a brand we instantly connect with their values thus increasing consumer confidence and a quicker purchasing decision. BOOM! Do you still think colours have no impact? Intelligence, Light, Organisation Yellow is the colour most … Read more

Improve your website layout!

by

White Space Matters! White space refers to the area within a pages layout that is left empty. It is the space between graphics, margins or text and is also referred to as negative space. White space should not be considered merely ‘blank’ space — it is an important element of design which enables the objects in it … Read more