Web design in Birmingham
Designed around your buyer’s decision.
Most sites are organised around what the business wants to say. Yours should be organised around what someone needs to know before they’ll get in touch.
You know the website isn’t working. You’re just not sure where to start.
It’s been added to for years, nobody can find anything, and it still describes the business you used to be.
Every department wanted its own page, services got renamed, and nothing was ever taken away. Now every change feels risky, you can’t say what the site brings in, and when someone asks why enquiries are down, it lands on you.
“I’ve had a real uphill battle to educate people internally. It’s not for you. The website isn’t for you. The website’s for external people.”
Fixing it means knowing what to keep, what to cut and what each page is for. That’s the part most teams don’t feel sure about.
The traffic arrives and nothing happens.
Before the rebuild
Buyers judge you on the site before they ever speak to you.
After the rebuild
Every page has a job.
Squibble delivered where others failed – quick and effective, they just got stuck in.
–Peter Nicholls
Digital Marketing Manager, West Midlands Growth Company
How we build a site that gets used.
Most marketers know the site isn’t working. The hard part is where to start, when the navigation has grown for years, every plugin fixed one thing and broke another, and it all feels too tangled to touch. So we untangle it first, then build.
01
We untangle what’s there.
Every page, menu item and plugin mapped, so you can see what to keep, merge or cut. The navigation gets simpler before anything new is designed.
02
We agree what each page has to do.
Who’s arriving, what they’re deciding, and the one thing each page needs them to do next. If that isn’t clear yet, we start with the strategy workshop.
03
We write it.
The copy is part of the job, not homework for your team. So the site doesn’t wait on anyone, and it goes live finished.
04
You see it on real content.
Designed in the open, with your words in place, so there’s no big reveal at the end and nothing gets judged on lorem ipsum.
05
We launch it without losing what ranks.
Every existing URL is mapped before anything moves, so you keep your rankings. Tracking goes in before launch, so from day one you can see what the site brings in.
Why our sites do better
Not ready to talk?
Build the case before you spend anything.
Use our free calculators to work out what the project’s worth and what waiting is costing you. Then get your MD to say yes.
Proof
A site earning its keep.
One route through four audiences.
Events, businesses, projects and articles each talked to a different group. We rebuilt the structure around how people move between them.
A name people now know.
Three divisions, one voice, and eight templates the team can build on.
What it was like to work with us.
“
What stood out most was their genuine care and attention to the project.
–Felicity Blades, Marketing Manager
Colmore BID
FAQs
Your questions, answered
How long does a website take?
A few weeks to a few months, depending on how complex it is. The build isn’t usually what sets the timeline; the structure and the content are. Projects overrun when the deciding and the designing happen at the same time, which is why we settle what each page is for before anyone designs anything. Tell us what you’re launching around and we’ll say whether it’s realistic.
Do we need a new website or just a refresh?
Depends whether the structure is wrong or just the look. If people can find what they need and it’s dated, that’s a refresh and it costs a lot less. If they arrive and leave because the site is organised around your departments rather than their decision, no amount of redesign fixes that. Send us the site and we’ll tell you which.
Will we lose our SEO rankings?
Only if it’s done badly. Every existing URL gets mapped and permanently redirected before launch, pages that have earned impressions keep their URLs, and we watch it for weeks afterwards. Expect some movement for a few weeks and expect it to settle. What causes the damage people associate with rebuilds is changing the domain and the content at the same time.
How do we get buy-in for a website redesign?
Lead with what it’s costing, not what it would look like. Enquiries you can’t trace, pages nobody visits, the things your team can’t change without waiting for a developer. Then ask for the structure work rather than the whole rebuild, because it’s smaller, cheaper, and it produces the evidence for everything after it. We’ve got a website brief template that does most of this for you, no email needed.
Do we need to know what we want before we start?
No. Knowing what you want is the hardest part and it’s most of what we do first. What we need is someone who can make decisions and a sense of what isn’t working now. If several people have strong views and they don’t match, that’s worth settling in a day before anyone designs, and we’ll tell you if that’s where you are.
Can our team edit the site afterwards?
Yes, and that’s a design decision more than a platform one. Sites become un-editable when they’re built as one-off pages instead of components, so every change needs a developer. We build so a normal person can edit a page, and we train your team at handover. You own it, on your hosting.
What do you need from us?
Someone who can make decisions, and whatever content you already have. The structure work happens with you rather than to you, so it’s a few hours of the right person rather than weeks of everyone. We’ll flag early which content needs writing, because that delays website projects more than anything else.
Our site is too big to redo. Where would we start?
Big sites are mostly pages nobody visits. Working out which those are is part of the job and it usually removes a third or more before anything gets designed. Then it gets rebuilt in order of what’s earning, so the pages bringing traffic in go live first.
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Start here
Tell us what’s not working.
Send us the site and what you wish it did. We’ll tell you whether it needs rebuilding or fixing.
