How much does a B2B website cost in the UK?

You sent the same brief to three agencies. One came back at a price that looked too good, one made you wince, and one sat somewhere in the middle. All three say “bespoke”. All three say “strategy-led”. Now the MD wants to know why one costs so much more than the others, and you’re not sure you can say.

So how much does a B2B website cost in the UK? Less depends on the number of pages than you’d think. Most of it depends on how much thinking each quote includes. That’s the part that’s hard to see, and the part that decides whether the site brings anything in.

The short answer: how much a B2B website costs

The price depends on how much of the work is included, not how many pages there are.

These are our ranges, so you have something real to compare your quotes against:

• A template site with your content dropped in. We don’t build these, so we don’t price them. You get someone else’s design, and it’s slow to change.
• A B2B site built for you, with the structure, copy and design done. From £5,000 + VAT.
• A larger site with several audiences, integrations or a big migration. Up to around £30,000 + VAT, depending on the integrations and how big the move is.

If one quote is far below the others, check what’s been left out. If one is far above, ask what the extra pays for, in writing.

Why quotes for the same brief are so far apart

Two agencies can read the same brief and price two different jobs.

The cheaper quote usually builds what you asked for. The dearer one asks whether what you asked for will work: who’s arriving, what they’re deciding, and what has to happen before they’ll get in touch.

That’s the gap. Everyone is happy to pay for the making, because you can see a website. Nobody wants to pay for the thinking. But the thinking is where you find out what the site is for, and what success will look like once it’s live.

You’re not buying a website. You’re buying a process.

What you’re paying for

A good quote covers six pieces of work. Only some of them are visible.

• The thinking. Who the site is for, what each audience is deciding, and what each page has to do. If that isn’t settled first, it gets settled during the design, which is slower and costs more.
• The structure. What to keep, merge or cut from the site you have. Big sites are mostly pages nobody visits, and finding out which ones is part of the job.
• The copy. The words on every page, written for the buyer’s decision. On a lot of quotes it’s missing, because it’s been left to you.
• The design. How it looks and works on every screen, built as components so your team can edit a page without calling a developer.
• The build and launch. Development, testing, and every existing URL mapped and redirected, so you keep what ranks.
• The measurement. Tracking set up before launch, so you can say what the site brings in.

Put your quotes side by side against that list. The difference in price is usually one or two missing lines.

What changes the price

Five things move the cost of a B2B website more than the page count does.

• How much is still undecided. If your leadership team describes the business three different ways, someone has to settle it before design starts. That’s either a strategy workshop up front, or extra rounds in the middle. If it’s a bigger question than the website, read why a new website won’t fix a brand problem.
• Who writes the copy. Writing every page well is a real piece of work. If it’s not on the quote, it’s on your team.
• Template or built for you. A template is cheaper on day one. It’s also slow to load, someone else’s design, and the same structure as thousands of other sites. Template websites are the worst value there is, because nobody chose them for your buyers.
• What it connects to. A CRM, a booking system or a client portal adds scoping and testing. There’s more in can your website talk to your CRM?
• How much you’re moving. A site with years of pages and search history needs every URL mapped before anything moves. Skip that and you pay for it in lost traffic.

The costs that aren’t on the quote

The quote covers launch day. A lot of what a website costs comes either side of it.

• The copy you said you’d write. It becomes homework for a busy marketing team, it arrives last, and the whole project waits on it. It’s the main reason why website projects run over.
• Content after launch. A site with nothing new on it for a year slowly goes back to describing the business you used to be.
• Maintenance and hosting. Updates, security and backups are a yearly cost, not a one-off. Do websites need maintenance? covers what’s involved.
• Measurement left until later. Without tracking from day one, you can’t say what the site brings in, and the next budget conversation gets harder.
• Redirects done badly. Lose the URLs that rank and you pay for that traffic again, in ads or in months of recovery.
• A site that brings nothing in. The cheapest website is the one that does its job. A cheap one that doesn’t usually ends in more spending on traffic, and then a rebuild.

What doesn’t keep the cost down

Most ways of saving money on a website just move the cost somewhere else.

• “We’ll take the cheapest of the three.” The cheapest quote usually skips the thinking, and that’s the part that keeps a project on time and on budget.
• “We’ll write the copy ourselves.” You save on the quote and pay for it in months. The copy is the thing website projects wait on most.
• “A template will do for now.” “For now” tends to last five years.
• “We’ll sort the tracking after launch.” After launch nobody has time. And launch day is when you find out if you were right, so you need to be able to see it.
• “AI can build it.” It can build a website. It can’t tell you what your website is for, or who it has to persuade.

What you get with us

We put the thinking, the copy and the tracking on the quote, so none of them turns up later as somebody else’s job.

Our web design work starts by untangling what’s there and agreeing what each page has to do. Then we write it, show it to you on real content and launch it without losing what ranks. Our projects range from £5,000 to £30,000 + VAT. It’s a wide range because every business needs something different, so we quote once we know what yours needs.

Not sure you need a new site at all? A UX audit, from £550 + VAT, tells you whether it needs rebuilding or fixing, before you commit.

• We won’t start a build without the copy. We write it, so the site doesn’t wait on your team and it goes live finished.
• One decision per page. Every page has a job. If it doesn’t have one, it doesn’t get built, and you don’t pay for it.
• You keep your rankings. Every existing URL is mapped before anything moves. No redirect gaps, no traffic cliff.
• Launch day is the start. Tracking goes in before launch, so when someone asks what the site brought in, you can answer. Your website one year on shows what to look at.

Questions to ask an agency

The answers will tell you more than the price does.

• What’s in the price, and what isn’t? Ask about copy, redirects, tracking and training by name.
• Who writes the copy? If it’s you, ask when they need it and what happens to the timeline if it’s late.
• Who will do the work? The people you meet should be the people on the project, not a junior team you meet later.
• How will we know it worked? Listen for enquiries, not just traffic.
• What does it cost after launch? Hosting, maintenance and support, with prices.
• Can our team edit it? Ask to see the editor, not just the finished pages.
• What will you need us to decide? A good agency asks early. A cheap one assumes.

Answers are easier to compare when everyone quoted on the same brief. Our website brief template helps you write one, with the decisions only your team can make.