Branding —

Rebrand

It’s time to bring your brand up to date. Squibble’s rebranding expertise has helped brands in diverse sectors open their business up to a whole new customer base.

BOOK YOUR FREE DISCOVERY CALL

^BEFORE

^AFTER

Find your voice with our rebranding service

Squibble can help your brand tell its unique story and engage the customers you deserve.

We approach every rebrand with fresh eyes, because branding is personal and no two businesses are exactly the same. Every project begins with a discovery session, designed to identify the inimitable selling point that will resonate with your target audience.

We then apply our industry-leading expertise to create new branding that will stand out above your competitors. The likelihood is: you already have the ingredients, you just need the recipe. In this metaphor, Squibble is your head chef.

Sick of seeing competitors with inferior offerings outperform your business on looks alone? Don’t let the quality of your business become obscured by out of date branding. Get in touch with Squibble today.

A selection of our work…

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“Cant thank Squibble Ltd for their amazing work with Afrodrops. Cant recommend them highly enough. From start to finish were extremely efficient, proactive and all round amazing!”

— Luke Carthy, Afrodrops

The Process

Step One

Discovery Session

The discovery session gives our team a chance to get to know you, your business, and anything else that might be useful in our aim to provide you with the best results possible. We like to keep these relaxed and informal – you’d be surprised what gems can get unturned during a friendly chin-wag!

Step Two

Research

Once we know a little more about you, it’s time for us to take a deeper dive into the areas in which you operate. What are the competition doing? What outdated themes in your industry that need disrupting? What other brands do your customers love?

You can expect to see some mood boards popping or the additional phone call to discuss our findings. It’s all good stuff.

Step Three

Concept Stage

This is where we start to put pencil to paper and turn ideas into reality. Any good designer will tell you that going straight to the computer when starting a logo design is a bad move. We always start our designs from scratch – no stock, no copying, just original concepts for original brands. Once we have something we’re excited to show you, we’ll get it vectorised and ready for the presentation.

Step Four

Revision Stage

Although it does happen from time to time, we don’t always get the perfect design right at the start. That’s why we always factor in revision rounds to take the rough gem of an idea and shape it into the best it can be. You will be included at every step of the way to make sure we’re all on the same page and moving things forward.

Step Five

Delivery!

Once you’re totally happy with the finished design, it’s time for us to get it packaged up and ready for you. Your branding has the potential to be viewed in all sorts of sizes and applications, from mobile screens to printed billboards, that’s why it’s important that we supply it in different file-types to make sure you have the right file for the right application. Every time.

Ready to get a website build or re-design?
Book a Web Design Discovery Call today.

Whether you’re a marketer or a product manager,
Squibble has the creative know-how to make your website project a success.

Book 20-Min Call

FAQs

What are examples of rebranding?

There are so many we’d love to talk to you about, but there just isn’t time! A
recent example of a business rebrand would be the Galaxy chocolate packaging.

Another example would be Dunkin’ Donuts rebranding its name and logo to just
Dunkin’.

If you’d like to see some of the rebranding campaigns we’ve worked on, you’ll
find these in our portfolio.

What are the benefits of rebranding?

We’ve covered the purpose of rebranding in detail, including the why, how and
impact of this strategy. However, some additional benefits of rebranding include:

● Reinforcing your company values.
● Standing out – particularly in a busy market.
● Increasing relevance.

What are the risks of rebranding?

As with all things in life, there are pros and cons.

While there are multiple benefits of undergoing a rebrand, there are also some
risks, including:

● Losing customers that were previously loyal.
● Forgetting a channel when rolling out a rebrand.
● The potential of losing recognition.

However, when you partner with us, we do everything we can to mitigate any
risks while elevating your business.

What will it be like working with Squibble?

When you choose to work with us, you become part of the team. We’ll work with
you to dig into the reasons behind your rebranding, what you’re hoping to
achieve and then help you get there through lots of exploration and questions.

We’ll put forward tons of ideas and check in with you regularly throughout the
process to ensure you get everything you’re looking for and more.

Want to meet your new Design Team?

MEET THE TEAM

Ready to get the ball rolling?

BOOK YOUR FEEE DISCOVERY CALL

What our clients say

Yiannis MaosTech networking mastermind and big B-Town advocate

‘Kim and the team at Squibble are absolutely incredible! They worked with us on Birmingham Tech Week and helped raise the profile of the brand and engagement across all digital channels. They’re an amazing team who are dedicated, professional and super creative…’

See project

Tania VeignatMulti-lingual Family Skincare Mogul

‘I cannot recommend Squibble highly enough. If you are considering contacting Squibble, just do it. You won’t regret it. Working with Kim and James were wonderful. They are very creative and are very attentive to your needs. One can tell that they put their clients first, above anything else…’

See project

Simone RocheEquality champion & Royal Navy Badass

‘Squibble took our vision and not only delivered it, but helped improve it along the way. From the initial kick-off meeting through to the launch of the platform, Squibble were enthusiastic, insightful and available at every step of the way…’

See project

Luke CarthyE-Commernce aficionado & Afro hair care enthusiast

‘Squibble were patient, attentive and I felt they knew what I was looking for from the get go. We had a great discovery call where they got a feel for what I was looking for and my inspiration which was great. I was then able to trust and lean on their expertise and they delivered; creating a timeless and instantly recognisable brand for my project. I’d highly recommend the Squibble team!’

See project

Resources

We like to share. We’re a curious bunch so we love to learn. But we don’t see why we should keep it to ourselves, so here’s some free stuff to help you grow too.

Go get ’em

What we’re…

Your Brand.
Refreshed.

Rebrand

Find your voice with our rebranding service

A selection of our work…