Strategic and effective marketing for a major collaborative event.
Establishing the brand position and creating a new logo design
In July 2019, we were presented with an idea for a series of technology events due to take place across the City of Birmingham.
With 68 events over 40 locations — Birmingham Tech Week was a success in celebrating and showcasing the technological capabilities that call the region home.
We developed the brand positioning to ensure the message was clear and consistent across both print and digital formats. Both marketing and design support was provided to the 68 companies involved and we also created printed and digital advertisements to spread awareness of the event.
6 million footfall with
A38 motorway received 2.5 million
engagements every 2 weeks
We also developed and created a motion graphic video that was played across events.
With such huge involvement in the Birmingham Tech Week event, for 2019, we were naturally well placed to carry out their logo re-design. We created 4 initial concepts and presented them to the board.
BTW has a really strong brand with its core focus on building awareness for the Birmingham technology scene, globally. Their new logo needed to retain this vision.