0121 448 4776

4.7

★★★★★

Clutch

Work with us

B2B prospecting systems and marketing automation

Prospecting that starts itself.

Something changes in a buyer’s world, a merger, a new director, a visit to your pricing page, and the system does the research and makes the first introduction. Your team picks it up at the conversation.

For businesses who know when a buyer needs them, but can’t spend days finding them.

See what happens on the day

The best prospects are the ones nobody has time to find.

You know the moment a business needs you. Finding them at that moment, with the right person, the right address and the right introduction, takes days of research by hand.

So it happens when someone has a quiet week, and nobody has a quiet week.

The impact

You’re leaving sales on the table.

By hand

Every buyer you reach late is a sale that went elsewhere.

  • The research never gets done. Finding the company, the right director and a verified address is days of work, so it waits.
  • You hear about it after your competitor. By the time someone spots the merger or the new hire, the conversation has started with someone else.
  • Your best people are doing admin. Their time goes on finding prospects instead of talking to them.

With the system

Days of research, automated. The human work starts where it should, at the conversation.

  • The research gets done for you. The system finds the company, finds the right person, checks the details and makes a personal introduction.
  • You reach them at the right moment. It’s triggered by something happening in their business, not by a list.
  • A person takes it from there. The system does the finding. Your team does the talking, with the full context in front of them.
The Bullring in Birmingham

United by 2022

The messaging changed, and partnerships followed.

25%

growth in commercial partnerships

Read the case study

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What we do about it

A day to plan it, then we build it.

01

Pick the trigger

Your team in a room. We agree the moment that means a business needs you, a merger, a new hire, a funding round, and who you need to reach when it happens.

02

We build it

We connect your tools to each other and to AI, so the system finds the company, finds the right person, checks the details and makes a personal introduction by letter, LinkedIn or email. It works with what you already use.

03

It hands over

When someone responds, it goes to a person with the full context. Your team’s time goes on the conversation, not the research.

Book the prospecting day

What’s it worth to you?

Put your own numbers in.

Hours a week spent researching prospects

Share of that research the system takes on

Extra conversations a month

Conversations that become customers

What a customer is worth

A year of the extra conversations you set

£15,000

Research time back

Extra customers a year

Illustrative. These are your numbers, not a promise. Time is counted over 46 working weeks.

Book the prospecting day

An example

We built one for ourselves first.

Businesses going through a merger or acquisition often need exactly what we do. Researching each one by hand was taking days.

So we built a system that does it. It reads the news for M&A activity, finds the relevant director and marketing lead, checks their address through Companies House, sends a personalised letter and connects on LinkedIn. When the connection is accepted, it hands back to us.

Days of research, automated. The human work starts where it should, at the conversation.

Built to hand over, not take over.

  • You reach them at the right moment. It’s triggered by something happening in their business, not by a list.
  • Every introduction is personal. One letter to the right director, not a sequence of nine nudges.
  • A person takes it from there. The system does the finding. Your team does the talking, with the full context in front of them.

HFD, Tamworth

The HFD showroom in Tamworth
Matt Barker

Squibble has improved the user journey of our sample ordering process, driving valuable leads to our retailers.

–Matt Barker

E-Commerce Manager, Headlam

iLockerzBis HendersonB2BColmore BIDDestinationWest Midlands Growth CompanyDestinationLearnPro GroupB2BZenzicB2B

FAQs

Your questions, answered

Is this lead generation?

Not the kind you buy. We don’t sell lists or make calls for you. We build a system that finds the right businesses at the right moment, and it belongs to you.

Is this cold email automation?

No. Each introduction is personal and triggered by something real in the buyer’s business. It might be a letter, a LinkedIn connection or an email, and there are only a few of them.

What’s a trigger?

Something that happens in a business that means it’s likely to need you. A merger, a new marketing director, a funding round, or a visit to your pricing page.

Which tools does it work with?

Whatever you already use. We connect your CRM, LinkedIn, your inbox and public sources like Companies House, so nothing has to be replaced.

Is it GDPR compliant?

It’s built to UK data protection rules.

What does the day cost?

£2,800 for the day. The build is quoted separately, once we know what’s worth building.

The Squibble team holding their B Corp certification plaque

Latest insights

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Who we help

Start here

Start with the day.

Your trigger agreed, the people you need to reach named, and a plan for what we build.

£2,800 for the day.

Book the prospecting day