Insights
Brand foundations
Positioning, messaging and value pillars: the thinking every brand and website is built on.
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What Are The 5 Characteristics of A Logo?
By Kim Leary Published Updated 3 min read
Like most things of a certain type, logos share certain characteristics – or at least the…
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You Should (Probably) Carry out a Brand Audit. Here’s How,
Your branding – getting to grips with what works and what doesn’t is every bit as…
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Signs it’s time to update your logo (and signs it isn’t)
Being bored of your logo isn’t the same as your logo not working. Here’s how to…
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Brand, identity or logo: what’s the difference, and which one do you need?
Most people use the three words to mean the same thing. Then they buy the wrong…
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Psychology of Colour in Logo Design
We are all familiar with the power of colours: Colours convey messages, evoke emotions and add…
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