Insights
Brand foundations
Positioning, messaging and value pillars: the thinking every brand and website is built on.
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Brand guidelines nobody opens: how to build a system your team will use
By Kim Leary Published Updated 5 min read
Most brand guidelines get opened once, admired and filed. A beautiful identity with no system behind…
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How to build your value pillars, and get your team to agree on them
Most B2B value propositions are one sentence that nobody uses. Here’s how to replace it with…
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The Importance of UI & UX in B2B Sales
By Sean Sargent
Published
Updated
3 min read
Oh, the glitzy world of B2B sales! Every detail matters, and guess what’s at the forefront?…
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What makes a good B2B logo?
A good B2B logo is simple, works at every size and sits inside a system that…
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Free Brand Strategy Toolkit: Empowering Your Brand for Success
Welcome to the Free Brand Strategy Toolkit: an essential resource designed to empower your brand for…
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The Importance of Branding: Building a Strong Identity and Competitive Advantage
A clear-cut brand strategy is vital for success. It acts as the driving force shaping every…
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How to Conduct a Brand Audit: A Comprehensive Guide for Businesses
Understanding the Importance of a Brand Audit In today’s competitive business landscape, a strong and well-defined…
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Brand evolution – why branding is important in marketing design.
We were sitting in the office last week discussing the Boots branding and why it had…
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How to Build Brand Consistency into Your Digital Design
From managing budgets to researching competitors, marketing managers do it all. With so much on your…
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How to talk to more than one target audience without diluting your message
Most B2B businesses sell to more than one kind of buyer. Here’s how to keep one…
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The Importance Of Your Logo
Whether you’re starting a business or have an existing business, your logo is your opportunity to…
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Why Branding Matters
Why Branding Matters Understanding why branding matters can seem like a lower-order priority. When you’re running…
The one thing to do next
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