Creative Insights

Web design, branding and digital marketing top tips


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3 Reasons Why Most Web Designs Fail

If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter how bad it looks, is better than nothing because “nobody really looks at it”. Obviously my view on …

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What Are The 4 Types of Logos?

What Are The 4 Types of Logos?

Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real.  On the other hand, designing a logo can be overwhelming – for many of the same reasons that business owners often …

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Do Websites Need Maintenance?

Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires constantly attention. Few things can survive unscathed without some TLC every now and then: we clear our cars, …

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Why Is Packaging Design So Important?

Packaging is how a product presents itself. It’s therefore also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot, the box is an important part of the product – and the better it is, the more …

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What Makes Good Packaging Design?

Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design between all of these elements – and your brand – is key to achieve an effective package. We’ve …

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What Makes A Bad Website Design?

Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say, we should say nothing at all; but the truth is we can learn from the negative – it …

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How Much Should A Website Design Cost?

It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth, though, is that websites are not so much expenses as they are investments – and how much a …

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Why Graphic Design Is Important for Any Business

Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the correct values and messages. Businesses need to achieve all of this in every single piece of communication they …

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What is the purpose of rebranding?

What Is The Purpose of Rebranding?

The purpose of rebranding is in one sense easily expressed: it is to give the corporate image of a business – the public face a company uses to communicate with its customers – a facelift.  This might mean a new logo, a new set of colourways, or a fresh approach …

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Graphic Design: What’s It All About?

Graphic design isn’t magic, but it can be mysterious. It’s easy to think it’s mostly about logos and Hollywood posters – but actually graphic design is all around us. Anything that has been designed visually to evoke a mood or a message has had some element of graphic design applied …

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What Are User Metrics?

What Are User Metrics?

User experience matters. It’s why we focus so squarely on achieving great UX design at Squibble. We’re evangelists for the approach. But one of the questions we get asked a lot – understandably – is, “How can you measure UX?” The answer is through user metrics. It’s critical that businesses …

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