Creative Insights

Web design, branding and digital marketing top tips


3 Common Branding Mistakes To Avoid

Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it all over social media with a catchy tagline. To create a real brand identity, you have to invest …

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The Importance Of Your Logo

Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers.  Whilst it’s not so easy to measure the overall impact of your logo it is important that you make sure that …

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Mobile First Design: What Is It & Why Is It Important?

With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily access information at their fingertips, that’s easy to digest, clear on the next steps and simple to convert.  …

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the value of pop culture trademarks

The Value Of Trademarks

Branding is the key to any new business venture, and with branding comes the brand name itself.  The most common way to protect your brand name is to have it trademarked, as trademarking can allow you to release merchandise, market and operate in numerous markets (as long as you select …

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the weirdest trademarks in the world

The Weirdest Trademarks in the World

Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut and simple. They can be put in place to prevent people from selling fake merchandise, like phone cases …

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silverpreneurs web design

3 Reasons Why Most Web Designs Fail

If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter how bad it looks, is better than nothing because “nobody really looks at it”. Obviously my view on …

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What Are The 4 Types of Logos?

What Are The 4 Types of Logos?

Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real.  On the other hand, designing a logo can be overwhelming – for many of the same reasons that business owners often …

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Do Websites Need Maintenance?

Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires constantly attention. Few things can survive unscathed without some TLC every now and then: we clear our cars, …

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Why Is Packaging Design So Important?

Packaging is how a product presents itself. It’s therefore also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot, the box is an important part of the product – and the better it is, the more …

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What Makes Good Packaging Design?

Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design between all of these elements – and your brand – is key to achieve an effective package. We’ve …

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What Makes A Bad Website Design?

Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say, we should say nothing at all; but the truth is we can learn from the negative – it …

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