A website project is much like a road trip. You can’t just hop in your car and hope that it reads your mind and takes you to where you need to go. Not even Teslas have that kind of mind-reading capability (not yet, anyway). No, for now, you’ll still need …
Customer touch points are different interactions that a customer has with a business and can indicate customer experience and customer satisfaction when interacting with your business. Read on to find out more about customer touch points and how they influence marketing strategies and customer service. What Are Customer Touch Points? …
BIG or small, traditional and stuffy or bold and exciting; clients can come in all shapes and sizes, especially in b2b marketing. It’s unlikely you’re targeting one singular persona. I’m definitely envious if you are! So how do you appeal to them both? At Squibble we target small and large …
Your brand is your promise, and it’s important that you build it thoughtfully and deliberately. Branding is more than creating a good looking logo, creating a Facebook business page and uploading it all over social media with a catchy tagline. To create a real brand identity, you have to invest …
Whether you’re starting a business or have an existing business, your logo is your opportunity to create an instant and lasting impression that will resonate with your potential customers. Whilst it’s not so easy to measure the overall impact of your logo it is important that you make sure that …
With over 50% of website traffic coming from mobile devices, it’s no surprise that businesses are beginning to put more emphasis on the mobile design of their websites. Users want to easily access information at their fingertips, that’s easy to digest, clear on the next steps and simple to convert. …
Branding is the key to any new business venture, and with branding comes the brand name itself. The most common way to protect your brand name is to have it trademarked, as trademarking can allow you to release merchandise, market and operate in numerous markets (as long as you select …
Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut and simple. They can be put in place to prevent people from selling fake merchandise, like phone cases …
If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter how bad it looks, is better than nothing because “nobody really looks at it”. Obviously my view on …
Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real. On the other hand, designing a logo can be overwhelming – for many of the same reasons that business owners often …
Forgive us: we might get a bit techy in this one. Imagine you’re in one of those scenes from Star Trek where Spock gets all logical. That’s us, right now – because web languages really do matter, even if they seem a bit esoteric to most of us. A web …
Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires constantly attention. Few things can survive unscathed without some TLC every now and then: we clear our cars, …