Creative Insights

Web design, branding and digital marketing top tips


the value of pop culture trademarks

The Value Of Trademarks

Branding is the key to any new business venture, and with branding comes the brand name itself.  The most common way to protect your brand name is to have it trademarked, as trademarking can allow you to release merchandise, market and operate in numerous markets (as long as you select …

Continue reading

the weirdest trademarks in the world

The Weirdest Trademarks in the World

Trademarks are a legal way to ensure other people can’t profit off of your original idea or phrase, though the rules for what can and cannot be trademarked are not exactly clear-cut and simple. They can be put in place to prevent people from selling fake merchandise, like phone cases …

Continue reading

silverpreneurs web design

3 Reasons Why Most Web Designs Fail

If you invest in a website surely you would want it to perform at its absolute best? Oddly though there seems to be some unwritten rule that having a website, no matter how bad it looks, is better than nothing because “nobody really looks at it”. Obviously my view on …

Continue reading

What Are The 4 Types of Logos?

What Are The 4 Types of Logos?

Logos can be exciting. For many new businesses, a logo is the first thing they think about – something about having an ident makes a business seem more real.  On the other hand, designing a logo can be overwhelming – for many of the same reasons that business owners often …

Continue reading

Do Websites Need Maintenance?

Building and launching a website is a huge achievement for any business. But it’s also the start of something – an ongoing relationship with a new digital asset, and one which requires constantly attention. Few things can survive unscathed without some TLC every now and then: we clear our cars, …

Continue reading

Why Is Packaging Design So Important?

Packaging is how a product presents itself. It’s therefore also how it will stand out in a crowded marketplace. Whether on the supermarket shelves, in a promotional video or an online product shot, the box is an important part of the product – and the better it is, the more …

Continue reading

What Makes Good Packaging Design?

Good packaging design catches the eye – but also the imagination. Artwork, shape, material and size all make a big difference when it comes to packaging, and achieving harmony in your design between all of these elements – and your brand – is key to achieve an effective package. We’ve …

Continue reading

What Makes A Bad Website Design?

Bad website design is confused web design – and we all know a muddled webpage when we see one. Our grandmothers might have told us that, if we’ve nothing nice to say, we should say nothing at all; but the truth is we can learn from the negative – it …

Continue reading

How Much Should A Website Design Cost?

It can feel like the most important question of all when it comes to web design: how much will it cost? Price, of course, is critical to all business decisions. The truth, though, is that websites are not so much expenses as they are investments – and how much a …

Continue reading

Why Graphic Design Is Important for Any Business

Graphic design is the art of appearances. Graphic designers craft how something looks so that it appeals to the target market, is appropriate to the function of an item, and projects the correct values and messages. Businesses need to achieve all of this in every single piece of communication they …

Continue reading

What is the purpose of rebranding?

What Is The Purpose of Rebranding?

The purpose of rebranding is in one sense easily expressed: it is to give the corporate image of a business – the public face a company uses to communicate with its customers – a facelift.  This might mean a new logo, a new set of colourways, or a fresh approach …

Continue reading