Creative Insights

Web design, branding and digital marketing top tips

3 New Years Resolutions You Should Consider

new years resolutions

Don’t groan, I know New Years resolutions are overrated but we’re moving even further into uncharted waters. I think it’s safe to say that 2021 will be another huge year of change for B2B and B2C e-commerce.  2020 saw some huge giants succumb to the pandemic and at the time of writing this I am deeply saddened by the further damage done to our economy with Arcadia filing for administration with the loss of up to 13,000 jobs. Topshop is one of the labels owned by Arcadia and whilst Covid …

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How Do I Choose A Brand Name? | Advice For Startups

Perhaps one of the most challenging decisions a new business will make is the name of the company. This will be a decision that will stay with you for years to come and changing it down the line can be costly in more ways than one.  Basic considerations when choosing a name for your company  Keep it short and sweet – Remember that people have short attention spans. The shorter your brand name, the easier it will be to remember Don’t box yourself in – Businesses grow and evolve over …

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3 Ways Your B2B Brand Can Power Through This Crisis

3 Ways Your B2B Brand Can Power Through This Crisis

Your brand is the key to your companies success, especially during these unprecedented times. It has, therefore, never been more important to lead with clear and concise messaging.  Whether you have a small or large team they and your customers need leadership. Your team and customers alike will be looking to you to help them navigate through this period. Jeff Bezos is widely quoted as saying, “Your brand is what other people say about you when you’re not in the room”. How do you want your company to be remembered …

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Top 3 Branding Mistakes That Most Tech-Led Companies Make

Top 3 Branding Mistakes.004

Watch the talk above, download the slides or read about it below 🙂 Hello and welcome. So let’s start and for many Branding is chronically misunderstood. From people thinking that branding can be “done” in an afternoon to companies just ignoring it altogether. It’s a key area that can make or break your tech business, especially in the long run. Branding doesn’t evolve by itself.  It’s a blueprint for how you want the world to see your business and blueprints are always planned and researched documents. So just for clarification …

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Does a new business need a website?

Is a website necessary for a business that is only just starting out? Before you begin to make sales and generate a large amount of business, is there any point in spending money on a website? Will anyone find your site? In this blog post, I hope to answer this question and explain why a website is one of your initial business musts! Can you start a business without a website? You can certainly build a business without a website; however, you would have to consider investing in more traditional …

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Are face to face meetings necessary?

Emails, phone calls, letters, social media… today there are so many ways of getting in touch with people that we can sometimes forget how important it is to meet face to face. It can sometimes be hard to meet all your clients and contacts in person in the business world, is it still worth trying? In this post, I will explain why it is always worth making the extra effort! What are the advantages of face to face meetings? Face to face communication is better than other forms of communication …

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What is WooCommerce & Who Should Use It?


Key discussion points: Where does WooCommerce sit in the ecommerce vendor market? What types of business does it suit & why? What are the pros and cons of the platform? Out the box, how good is the core performance? What do your developers like and dislike about Woo? Podcast Transcribe James Gurd [00:00:05] Hello and welcome to Episode 28 of the Replatform podcast. Thanks, as always for listening in. It’s myself, James. I’m joined, as always by co-host Paul Rogers. How’s it going tonight?  Paul Rogers [00:00:16] Yeah, good. Thank …

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You Should (Probably) Carry out a Brand Audit. Here’s How,

branding audit

Your branding – getting to grips with what works and what doesn’t is every bit as important as analysis in other areas of your business. But don’t mistake this for an airy-fairy process of colour, design and styles. We want to be clear – a successful brand audit absolutely relies on data. If you’re thinking about embarking on a re-brand, there’s a lot you need to know. In this guide, we’ll walk you through the what (and the what not), the why, who and how. The What Not… You don’t …

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3 reasons you should stop posting on social media

Stop posting on social media

Social media is the beast that never sleeps and on average we spend nearly 2 hours per day browsing and scrolling. As a business it makes sense to utilise this readily available audience, right?! I disagree, I think most businesses need to go back to basics. One of the first things I learnt when I started out in business was to ‘talk less, listen more’. We all know the networkers or roll up and offer their business cards before even asking for your name. And how do you react? By …

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