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Just last month Squibble, my web design agency, won the prestigious AI Business Excellence Award, and last year I was personally recognised with the Forward Ladies Women in Business Awards. I employ 2 amazing staff, and have a nice little spot in the centre of the...
Culture, branding and being real – why culture always beats strategy Two weeks ago, the Squibble team were lucky enough to listen to a seminar from NAConsulting, hosted by Natwest. The day was based around the notion that "culture beats strategy" – and we have to say, we completely...
Your friends are saying you could be the next Mark Zuckerberg – Are they right? We know that feeling, that adrenaline pumping, tummy churning feeling - that moment you strike on a light bulb idea for a business. You’re already picturing success in the future –...
How to create a global brand Coors – An American powerhouse of a brewery, when you hear their name, it likely conjures up words such as refreshing, heritage and authentic. This brand is the third-largest of its kind in the world, they’ve hard earned their image....
At Squibble, we often hit upon blogging ideas when talking directly with clients or, in this case, potential clients. These conversations bring up things that we’d never thought of – topics that could really guide others onto the right choices when it comes to their...
Branding – it’s a tough task to get right for the average SME. Transitioning your thinking from visuals alone, to understanding that branding is everything (from tone of voice through to ethos and values) demands time and careful consideration. And just when you thought you’d made it through the quagmire of branding, along comes consumer change and new branding trends. This change is inevitable – and it should be embraced (if only for the fact that it can’t be avoided). What’s more, along with change comes opportunity. So here we look to the future – the next 12 months of it – exploring the challenges and opportunities for your SME brand – whether you see them as challenge or opportunity, depends very much on your mindset.
10 Web Design Trends to Watch In 2017 The New Year has arrived, and as the Christmas period begins to feel further and further away, we’re cheering ourselves up with the many exciting things to come over the next 12 months. Here we dig into the...
We had the pleasure of working with SIFA Fireside for this project. Creating them a brochure explaining their services and opportunities for homeless people. Start Firstly a meeting was arranged with SIFA Fireside to establish what exactly they wanted and expected of us. Drafts were made of...
Branding. It͛s a word that all too often gets confused with things such as a logo design, colour palettes, brochure design or, well, just plain old pretty pictures. Yet branding, in actuality, is far more than any of these single elements. Sure, it can be saidto involve all of them – but...
Let’s face it, driving traffic to your blog can be challenging, demanding much time, effort and, if you invest in PPC, money. Once your visitors have arrived, you’ll want to make the most out of every first-time reader and (ideally) ensure that they come back...
