Stay Ahead of the Game: Refine Your Website and Save Money

Kim

Kim

Brand Strategist & Founder

I’m Kim a passionate marketer | Sharing growth insights for success | Proud founder of Squibble, empowering Midlands marketers to thrive by turning clunky websites into marketing joy | Let’s fuel your journey!

save-money

We all understand that a change is as good as a rest. It’s why we switch up our wardrobe each season, or give the garden shed a new coat of paint. Keeping things fresh helps make them better.

In the jargon, this is known as “iterative design”: the process by which something is changed incrementally over time, to keep it not just looking new but continually fit for purpose.

In web design & development, iterative design should be non-negotiable. The digital world changes so quickly, and so often, that a website which stands still will soon be left behind. An out-dated website is a bad one. Internet users tend to be demanding.

Nevertheless, many businesses still think in terms of the periodic redesign: build a site, leave it a few years, and then refresh it. Rinse and repeat. The problem with this approach is that it is inflexible and unresponsive – and the best websites are the opposite.

Take user feedback. Unless a business adopts iterative design, they will to some extent lack the capacity to respond. Perhaps a site’s users report that they don’t like its user interface; perhaps it becomes clear they require additional functionality.

Outside of a full redesign, a business not engaging in constant maintenance of their site will not be able to meet those demands – and may therefore lose those users.

Think about search engine optimisation. Google changes its algorithms all the time – and what users search for shifts, too. Keeping a site at the top of the search results for the phrases that matter requires regular tinkering.

And consider consistent messaging. A successful site reflects the business it represents. Changes in an organisation – its offering, positioning or brand – must be reflected in its website. Iterative design offers a site the opportunity to change alongside a business, rather than always playing catch-up.

Critically, iterative design is simply more cost-effective, too – because not every change has to be incorporated into a costly and lengthy redesign. Instead, a site can develop organically over time.

Of course, iterative design still requires a strategy. It requires an agreed process of deciding upon, testing and applying changes. It requires measurables against which to rate success. And it requires expert review, so that a site is assessed appropriately and reliably at every stage.

In other words, iterative design isn’t a blank cheque for constant churn. Instead, it’s a prescription for efficient, productive and cost-effective ongoing maintenance.

In the modern digital landscape, a business can’t afford not to take this approach – and at Squibble we’re happy to help our clients adopt it. Drop us a line to discuss iterative design – and how it works for businesses large and small.

questions-email

Questions about Integration?

Send us an Email: Discuss CRM choices, digital shifts, or refine your strategy. We’ve got your back.

Ready to Boost your Marketing Strategy?

Sign up for THRIVE: Get curated insights tailored for marketers. Stay ahead and always inspired.

Sign up for curated content to help you and your marketing Thrive!

Enhance your strategic oversight with our curated insights, designed especially for marketers. Stay informed, inspired, and ahead of the curve.