Our culture
It was never the website.
Underneath most messy websites are really messy brands.
Squibble began in Birmingham in 2012, building B2B websites. The more we built, the more we saw the same thing. Nobody had agreed who the business served, what it did or how it should look.
So that’s where we start now.
What we believe.
Everything we do starts with the thinking.
Most agencies sell you the thing you can see. A logo. A website. A campaign. It wins the pitch, goes live, and then sits there, because nobody worked out who it was for. So nobody can tell you if it worked.
We start with you. Who you serve, what you do, how you look. Get that right and everything after it gets easier. Your logo becomes a system people trust. Your website becomes where every conversation leads, the one place nobody else controls your message. And launch day becomes the day you find out you were right.
The people you meet are the people who do the work. No juniors behind a senior pitch. We’re close enough to spot the problem in week three because we heard your brief in week one.
And you won’t get the obvious. AI can already give you that. You’re paying for what comes after it.
Starting with the thinking takes a little longer at the beginning but it’s why it still works a year later.
Are we right for you?
We’d rather work that out now than halfway through a project.
We’re probably not the right fit if:
You need to see designs before we’ve talked strategy.
We’d be guessing, and you’d be choosing on looks. We’ll show you ideas once we understand your audience.
You only need a new logo.
A logo on its own won’t change what people think of you. We design it as part of the system that will.
You want marketing without knowing what success looks like.
We agree the benchmark first, so we can tell you whether it worked.
You need it fast and cheap.
Plenty of agencies do that well. We’re built for work that has to perform.
If none of that puts you off, let’s talk
How we work together.
Three things we hire for, and ask of our clients too.
Trust.
We trust each other to do the work, and we ask clients to trust us too. That’s why our projects need fewer rounds of revisions.
Resilience.
Design is subjective, so we hear “no” a lot. We get back up and come back with a better answer, not a watered-down one.
Independence.
Everyone here is a senior, independent thinker. We rely on each other, but nobody waits on anyone to do their job, and we’re all free to speak our minds, including to clients.
The Squibble Squad
The people you’ll work with.
The people you meet are the people doing the work. No account layer, no juniors learning on your project.
We’re a senior team on purpose. You get the person who asked the questions in the workshop, still on your project at launch and after it.
Kim
Brand strategist and founder
Meet Kim, founder and brand strategist. Kim’s brain doesn’t do straight lines. Dyslexia means ideas arrive from all over the place: an album cover, a late conversation, a glass of wine on a Friday. That’s the point. She also founded the Midlands Marketing Awards, and is usually training for her next marathon.
Sean
UI/UX designer
Meet Sean, a UI/UX designer who loves untangling complex websites and turning them into ones that are easy to use and look great.
When he’s not trying to make a web developer’s life hell, you’ll find him setting himself a bonkers fitness challenge, baking and decorating in the kitchen… or simply napping on the sofa.
Louise
Senior WordPress developer
Meet Louise. Provider of back-end solutions and fluent in the poetry of code (PHP, HTML, CSS).
When she is not creating custom plugins or crafting beautiful front-end experiences, you’ll find Louise running ultra-marathons.
Did you also know Louise has two different coloured eyes (heterochromia).
Karl
Full-stack developer
Meet Karl. Developer, code nerd and expert in the dark art of web design acronyms (PHP, HTML, CSS, JavaScript, MySQL, NoSQL and JQuery).
As a keen snowboarder, when he’s not knee-deep in code, he’s happiest submerged in the snow!
Did you also know Karl is based in France.
Huddle
Project manager
The table we all sit around.
When Squibble started, everyone sat around one table. Equal voices, ideas shared, clients pulled up a chair too. Huddle is that table, online.
It’s the platform we built to run every project, and you’re in it from day one. The goals we agree in your workshop are written down where everyone can see them. Every task and decision happens in the open. And it’s all still there after launch, so nobody forgets what we set out to do.
AI handles the scheduling. That leaves the people free for the thinking.
Kim built the first version in 13 hours on a Saturday. This is what a design system can do for you.
How we run our projects.
Our process is detailed because it needs to be. It has been built from the ground up to remove confusion, keep everyone aligned and make sure the work does what it’s meant to.
Most website projects fall apart because there is:
We start by understanding your goals, audience and the issues causing friction. We test assumptions, explore competitors and bring everything into the open so decisions can be made with confidence. From there, each stage has a clear purpose, with time built in for review and refinement. You always know what is happening, why decisions are being made and what comes next.
The result is a calmer, clearer project that avoids costly mistakes and delivers a website your team can trust.
How it works from confusion to clarity
Strategic thinking is baked into every part of us – it’s how we’re able to improve performance without breaking what already works…
Our project ethos
Straight-talking creativity
Every creative choice we make serves a business metric, not fluff. We have clear stages, no nonsense, with sign-offs at every point, so key decisions are made early and nothing is built on guesswork.
Our approach
Not a template in sight
We opt for bespoke design every time, so your site is built with real purpose, not shortcuts based on a “cut and paste” mentality. Every detail is intentional, supporting marketing best practice and measurable outcomes.
Our team
Specialists by design
Our teams are “made to measure”. Senior UX, design and delivery experts – every delivery point has the right skills, not juniors learning on your time. That means fewer mistakes and faster, confident decision-making.